Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
Handboek Online Marketing 9 + bijlagen, cases, AI prompts, oefensysteem
Patrick Petersen
€ 49,95
54,99
-10%
Verwacht 21-10-2026
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
4
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Morgen in huis
5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
De boekmarketingbijbel
Denise Hulst
€ 24,50
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN17-11-20209780367516697
This book is a roadmap to help organizations adopt corporate responsibility and sustainability practices and be fit for purpose in a digital era. It explains why corporate responsibility is the only option in the twenty-first-century post-COVID-19 world, and guides readers through the process of… Meer
€ 55,68
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Gebonden EN30-12-20209780367519964
As the largely illicit cannabis market transitions to a legal, regulated industry, the "canna-curious" and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state… Meer
€ 248,55
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Gebonden EN30-07-20219780367531232
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation… Meer
€ 254,64
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Gebonden EN07-01-20229780367541798
Building for Well-Being is the first introduction to health-focused building standards for design and construction professionals. More than a summary of the state of the field, this practical resource guides designers, builders, developers, and owners through considerations for incorporating WELL®… Meer
€ 248,55
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Paperback EN01-08-20229780367542429
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and… Meer
€ 150,68
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Paperback EN30-09-20209780367659684
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being… Meer
€ 75,83
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Paperback EN27-05-20249780367675387
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a… Meer
€ 76,14
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Paperback EN24-12-20209780367676223
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior… Meer
€ 70,07
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Gebonden EN13-12-20219780367683146
This book focuses on using plants in spatial design to reduce the infectiousness of viruses in different working and living spaces. It presents strategies for interior and exterior green designs with plants that are likely effective for flu virus tolerance and reduction of infectiousness… Meer
€ 248,55
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Gebonden EN02-04-20219780367687564
Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2020) Proceeding’s topic deals with ``Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth``… Meer
€ 271,58
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Paperback EN02-05-20239780367687588
Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2020) Proceeding’s topic deals with ``Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth``… Meer
€ 78,71
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Gebonden EN31-10-20249780367688882
The Ethics of Collecting Trauma offers an interdisciplinary dialogue on the ethics of contemporary museums that are involved in collecting moments of collective trauma. Including a range of international contributions, the volume explores the ethics of collecting material that documents contemporary… Meer
€ 248,55
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Paperback EN29-04-20229780367548520
By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field… Meer
€ 68,64
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Paperback EN29-12-20209780367549749
Sustainability and Corporate Governance is the first extensive and targeted guide for directors and their legal advisors on creating a governance framework for corporations that integrates all the recognized principles of sustainability now being discussed in boardrooms all over the world… Meer
€ 57,03
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Paperback EN26-09-20229780367551124
This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational… Meer
€ 68,64
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Gebonden EN30-11-20209780367551797
As we increase our awareness of the planetary challenges and how they intersect with the discipline or profession we choose to focus on, we have put our attention on the external forces and impacts. What remains untouched however is the set of beliefs, values, assumptions, mental processes, and… Meer
€ 248,55
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Gebonden EN02-08-20229780367552411
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective… Meer
€ 248,55
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Paperback EN29-08-20229780367557942
Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other… Meer
€ 81,59
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Paperback EN29-04-20229780367559878
Based on a theoretical analysis and supported by both explorative qualitative and quantitative research, this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others… Meer
€ 68,64
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Gebonden EN15-09-20219780367563707
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry… Meer
€ 375,23
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