Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Handboek Online Marketing 9 + bijlagen, cases, AI prompts, oefensysteem
Patrick Petersen
€ 49,95
54,99
-10%
Verwacht 21-10-2026
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Dinsdag in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
3
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Dinsdag in huis
4
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Woensdag in huis
5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Boost je business met een boek
Janneke Sinot
€ 24,50
Dinsdag in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Dinsdag in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Dinsdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN31-01-20139781475749878
This volume contains case studies, theoretical papers and project development reports on one of the greatest challenges facing the new digital enterprises: the life cycle approach to management and production… Meer
€ 240,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN14-03-20139781475772753
In our increasingly mobile world the ability to access information on demand at any time and place can satisfy people's information needs as well as confer on them a competitive advantage. The emergence of battery-operated, low-cost and portable computers such as palmtops and PDAs, coupled with the… Meer
€ 180,99
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Paperback EN08-06-20139781475776652
The first Annual Working Conference ofWG11.4oftheInter nationalFederationforInformation Processing (IFIP),focuseson variousstate of the art concepts in the field of Network and Dis tributedSystemsSecurity. Oursocietyisrapidly evolvingand irreversibly set onacourse governedby electronicinteractions… Meer
€ 180,99
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Paperback EN29-03-20139781475777710
This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications. Meer
€ 60,99
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Paperback EN29-05-20139781475779660
Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government deals with the accelerating evolution in the computerization of society. This evolution, or should we call it a revolution, is dominantly driven by the Internet, and documented by the novelties introduced, year by… Meer
€ 120,99
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Paperback EN20-03-20139781475784077
Hsu and Pant in Innovative Planning for Electronic Commerce and Enterprises: A Reference Model have proposed a management planning model for developing strategic goals for e-commerce enterprises. The authors feel they may be provocative sometimes; however, the field is so new that there is no… Meer
€ 120,99
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Paperback EN23-03-20139781475788693
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity… Meer
€ 60,99
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Gebonden EN26-07-20169781472416858
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones… Meer
€ 249,65
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Gebonden EN28-09-20149781472417466
What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation… Meer
€ 249,65
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Gebonden EN28-11-20149781472422996
Globalization, consumerism, legislation and human rights issues impact on workplace demographics, changing the very nature thereof. It is of strategic importance to ensure that the benefits of diverse viewpoints and stakeholders are leveraged… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN26-06-20209783030459598
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions… Meer
€ 188,93
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Gebonden EN12-08-20209783030463083
This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers… Meer
€ 61,99
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Paperback EN18-09-20209783030463113
This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers… Meer
€ 61,99
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Paperback EN13-08-20219783030466817
Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s… Meer
€ 41,25
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Gebonden EN24-09-20209783030467807
Design Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry. Simply stated, the goal of DSR is to generate knowledge on how to find innovative solutions to important problems in the form of models, methods, constructs and… Meer
€ 180,99
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Gebonden EN04-06-20209783030469849
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage… Meer
€ 96,99
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Gebonden EN17-06-20209783030471279
This book explores the effective management of HR functions in an African context. While previous research has thoroughly explored central issues such as staffing, benefits, employee relations, and HR compliance, other topics such as appraisals, promotion, succession planning, and exits have rarely… Meer
€ 61,99
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Gebonden EN27-06-20209783030473792
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious… Meer
€ 216,99
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Paperback EN27-06-20219783030473822
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious… Meer
€ 216,99
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Gebonden EN28-05-20209783030475307
This book introduces blockchain technology applications in supply chains. Blockchain is a relatively new tool, nevertheless, there have been considerable advances over the last five years, and blockchain is now poised to revolutionize the conventional supply chains with the offering of… Meer
€ 80,29
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