Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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This volume contains case studies, theoretical papers and project development reports on one of the greatest challenges facing the new digital enterprises: the life cycle approach to management and production… Meer
In our increasingly mobile world the ability to access information on demand at any time and place can satisfy people's information needs as well as confer on them a competitive advantage. The emergence of battery-operated, low-cost and portable computers such as palmtops and PDAs, coupled with the… Meer
The first Annual Working Conference ofWG11.4oftheInter nationalFederationforInformation Processing (IFIP),focuseson variousstate of the art concepts in the field of Network and Dis tributedSystemsSecurity. Oursocietyisrapidly evolvingand irreversibly set onacourse governedby electronicinteractions… Meer
This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications. Meer
Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government deals with the accelerating evolution in the computerization of society. This evolution, or should we call it a revolution, is dominantly driven by the Internet, and documented by the novelties introduced, year by… Meer
Hsu and Pant in Innovative Planning for Electronic Commerce and Enterprises: A Reference Model have proposed a management planning model for developing strategic goals for e-commerce enterprises. The authors feel they may be provocative sometimes; however, the field is so new that there is no… Meer
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity… Meer
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones… Meer
What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation… Meer
Globalization, consumerism, legislation and human rights issues impact on workplace demographics, changing the very nature thereof. It is of strategic importance to ensure that the benefits of diverse viewpoints and stakeholders are leveraged… Meer
This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type… Meer
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as… Meer
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA… Meer
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods and techniques that can be applied to a vast set of applications such as web and text mining, marketing… Meer
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that… Meer
This book provides evidence on how FDI leads to knowledge and technology transfers towards domestic firms by paying attention to the role of multinational companies. The author presents a comprehensive empirical research conducted at firm-level in the Turkish automotive industry… Meer
Vietnam is one of the main developing countries experiencing rapid growth in East Asia. As part of ASEAN and strategically located near China and the Mekong region, Vietnam is considered a leading market between Asian and South Asian countries… Meer
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