Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
Handboek Online Marketing 9 + bijlagen, cases, AI prompts, oefensysteem
Patrick Petersen
€ 49,95
54,99
-10%
Verwacht 21-10-2026
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
4
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Morgen in huis
5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
De boekmarketingbijbel
Denise Hulst
€ 24,50
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 991 van 15.283 resultaten
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Rubriek: Marketing

Gebonden EN29-04-20269781032863535
Environmental, social, and governance (ESG) principles are now integral to business and investment decision-making. As environmental concerns intensify and societal expectations evolve, the adoption of Green Finance and ESG strategies has become essential for sustainable growth… Meer
€ 224,91
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN14-09-20269781032865690
The Handbook of Brand Management Scales is a concise, clear, and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses… Meer
€ 68,47
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN29-04-20269781032867410
Environmental, social, and governance (ESG) principles are now integral to business and investment decision-making. As environmental concerns intensify and societal expectations evolve, the adoption of Green Finance and ESG strategies has become essential for sustainable growth… Meer
€ 85,34
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-09-20259781032871912
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior… Meer
€ 289,33
Levertijd ± 16 werkdagen
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Gebonden EN10-09-20259781032875224
This book explores how social and mobile media have been used in political campaigns since 2008. This book will interest researchers and students in the areas of political communication, political science, government, public affairs, and social and digital media. Meer
€ 264,79
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Gebonden EN24-03-20269781032876641
This book is the first in-depth, holistic examination of the vegan movement within the luxury industry. It will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour and business ethics, to professionals in the luxury industry. Meer
€ 86,87
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Paperback EN21-06-20269781032877532
Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness… Meer
€ 74,60
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Paperback EN26-08-20269781032879789
This book is based on the author’s lengthy experience in creating communities and helping organizations and individuals thereby providing for evangelism and sustained growth. The result is dynamic marketing and sales at low, or no, cost of acquisition… Meer
€ 39,33
Levertijd ± 16 werkdagen
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Paperback EN14-09-20269781032891811
Most research has analyzed and discussed supply chain phenomena at the macro-organizational level so far. However, this book addresses these phenomena at the micro-individual level. The reason is that, given the diversifying challenges in supply chain management (SCM), relying only on a few SCM… Meer
€ 79,21
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Gebonden EN14-09-20269781032891828
Most research has analyzed and discussed supply chain phenomena at the macro-organizational level so far. However, this book addresses these phenomena at the micro-individual level. The reason is that, given the diversifying challenges in supply chain management (SCM), relying only on a few SCM… Meer
€ 264,79
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN22-06-20269781032894089
Beyond researching and teaching responsible management, business schools should aspire to walk the talk. They ought to become role models and responsible organisations themselves. Focussing on the original UK and Ireland institutions who committed to this initiative formally by becoming signatories… Meer
€ 74,60
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Gebonden EN22-01-20269781032894850
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies. Meer
€ 264,79
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Gebonden EN30-10-20259781032898964
This book provides an authoritative, evidence-based understanding of the implications of climate change for organisations, and offers valuable insights into how to craft and embed a sustainable purpose. Meer
€ 264,79
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Paperback EN29-04-20269781032900681
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting… Meer
€ 68,47
Levertijd ± 11 werkdagen
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Paperback EN20-07-20269781032907208
Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities… Meer
€ 74,60
Levertijd ± 16 werkdagen
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Gebonden EN20-03-20269781032907529
This book explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. It is essential for business owner and industry enthusiast, for students and research academics, and for professionals and executives. Meer
€ 192,70
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Paperback EN22-06-20269781032713342
Sustainable finance involves making investment decisions that consider not only financial returns, but also environmental, social, and governance factors. Additionally, the role and contribution of sustainable finance mechanisms in the transition to a resilient, low-carbon, and sustainable economy… Meer
€ 74,60
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Paperback EN19-07-20269781032718286
With rapid advancements in AI, this book reveals how AI can be a powerful tool in reducing pollution and fostering sustainability. It highlights the integration of geospatial techniques with AI for enhancing capabilities in mapping, analysis, and mitigation of environmental pollution… Meer
€ 86,87
Levertijd ± 16 werkdagen
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Paperback EN27-11-20259781032757063
This book gives readers a way to not only understand JEDI in greening but also to understand how to develop inclusive approaches to design. The two basic site types in this book are- existing spaces which greening design is applied to afterwards; and upcoming spaces which greening design can be… Meer
€ 76,14
Levertijd ± 16 werkdagen
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Paperback EN21-05-20269781032757933
This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. The book will be appealing to researchers, academics, students, and practitioners. Meer
€ 39,33
Levertijd ± 16 werkdagen
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