Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reserveer nu

Key Account Management and Planning
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Alles = verkopen

Alles = verkopen leert je hoe je de juiste sfeer creëert om een deal te sluiten, en hoe je uitgroeit tot een verkoper die zelfs de meest veeleisende klant tevreden stelt.
€ 29,95

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 529 van 11.958 resultaten
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paperback EN15-02-20019780415213967
The most comprehensive reference work of its kind, this set gathers together the seminal contributions to the development of marketing, combining the best of American and European literature on the topic over a period of over 70 years. Meer
€ 2.350,65
Levertijd ± 16 werkdagen
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Gebonden EN23-10-20009780415223232
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Paperback EN26-10-20009780415223249
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses… Meer
€ 85,81
Levertijd ± 11 werkdagen
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Gebonden EN12-08-20049780415251822
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of… Meer
€ 252,54
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Gebonden EN12-09-20029780415256001
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business… Meer
€ 308,13
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Paperback EN05-12-20029780415258340
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and… Meer
€ 128,23
Levertijd ± 8 werkdagen
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Gebonden EN11-04-20029780415278027
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. Meer
€ 289,65
Levertijd ± 16 werkdagen
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Paperback EN20-11-20039780415322249
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades… Meer
€ 87,90
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Paperback EN11-08-20059780415341943
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the… Meer
€ 93,13
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Paperback EN30-06-20069780415393362
Ethics has become big business but have businesses become ethical? This is a central question for today’s managers. Managing ethics is critical in an era characterized by unprecedented corporate power and a myriad of competing ethical traditions… Meer
€ 90,20
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Paperback EN08-11-20079780415405225
The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage… Meer
€ 95,39
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Paperback EN09-04-20089780415405287
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?… Meer
€ 93,13
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Paperback EN24-09-20089780415437608
This exciting new text engages with the issue of ethical dilemmas encountered in different organizations. Rather than exploring the definition of ethical conduct, this book focuses on the way in which the process of organization produces dilemmas of ethical behaviour… Meer
€ 85,81
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Paperback EN15-03-20079780415439688
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship… Meer
€ 75,57
Levertijd ± 11 werkdagen
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Gebonden EN20-11-20089780415448925
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the… Meer
€ 275,94
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paperback EN11-12-20089780415449120
A new title in the Routledge Major Works series, Critical Perspectives on Business and Management , this is a four-volume collection of cutting-edge and canonical research on marketing research. Meer
€ 1.578,62
Levertijd ± 16 werkdagen
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Gebonden EN01-04-20099780415453042
Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive… Meer
€ 252,54
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Gebonden EN19-03-20099780415454636
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take… Meer
€ 308,13
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Gebonden EN22-11-20079780415456364
The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently generally ignored the topic… Meer
€ 252,54
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Paperback EN16-10-20089780415487917
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption… Meer
€ 93,89
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