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Key Developments in International Marketing

paperbackEngels9783031173684 13-3-2025

International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. Meer

213,16

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Malte Ackermann

Mobility-as-a-Service

paperbackEngels9783030755928 7-7-2022

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Meer

60,99

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Takamitsu Jimura

Sustainability Management in Heritage and Tourism

gebondenEngels9783031402685 7-10-2023

Increasingly, the tourism industry is looking towards sustainability, responding to public demand and local environmental policy. This monograph explores the concept of sustainability in the context of heritage and tourism studies, as well as examining the practices adopted to realize or enhance the sustainability of these industries. Meer

170,72

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Paulina Golinska

Logistics Operations, Supply Chain Management and Sustainability

gebondenEngels9783319072869 1-7-2014

The aim of this book is to present qualitative and qualitative aspects of logistics operations and supply chain management which help to implement the sustainable policy principles in the companies and public sector’s institutions. Meer

180,99

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Thea van der Westhuizen

Practical Tools for Youth Entrepreneurs

gebondenEngels9783031443619 22-11-2023

This open access book inspires young entrepreneurs to embark on the journey toward the future of work through actionable entrepreneurship, especially focusing on South Africa. Meer

64,64

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Managing Sustainability

gebondenEngels9783031120268 15-9-2022

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. Meer

120,99

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Managing Sustainability

paperbackEngels9783031120299 16-9-2023

120,99

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Leonidas C. Leonidou

Advances in Global Marketing

gebondenEngels9783319613840 31-10-2017

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. Meer

300,99

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Chiang Kao

Network Data Envelopment Analysis

gebondenEngels9783319317168 30-8-2016

This book presents the underlying theory, model development, and applications of network Data Envelopment Analysis (DEA) in a systematic way. The field of network DEA extends and complements conventional DEA by considering not only inputs and outputs when measuring system efficiency, but also the internal structure of the system being analyzed. Meer

240,99

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Efficiency and Innovation in Logistics

paperbackEngels9783319033204 14-8-2015

The importance of logistics in all its variations is still increasing. New technologies emerge, new planning methods and algorithms are developed, only to face a market with a growing complexity and the need of weighting monetary costs against ecological impact. Meer

180,99

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Gaetano M. Golinelli

Cultural Heritage and Value Creation

gebondenEngels9783319085265 12-9-2014

Informed by systems thinking, this book explores new perspectives in which culture and management are harmoniously integrated and cultural heritage is interpreted both as an essential part of the social and economic context and as an expression of community identity. Meer

168,99

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Innovation in Energy Security and Long-Term Energy Efficiency

GebondenEngels9783039369027 27-8-2020

51,50

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D. Jude Hemanth

Machine Learning Techniques for Smart City Applications: Trends and Solutions

gebondenEngels9783031088582 20-9-2022

This book discusses the application of different machine learning techniques to the sub-concepts of smart cities such as smart energy, transportation, waste management, health, infrastructure, etc. Meer

180,99

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D. Jude Hemanth

Machine Learning Techniques for Smart City Applications: Trends and Solutions

paperbackEngels9783031088612 20-9-2023

180,99

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Gender Differences in Technology and Innovation Management

GebondenEngels9783110590791 20-4-2020

137,50

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Hilda Bø Lyng

Opposites attract

GebondenEngels9783110686487 12-10-2020

135,26

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Contemporary Trends in Conflict and Communication

GebondenEngels9783110687217 18-7-2022

135,37

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Operations Research and Enterprise Systems

paperbackEngels9783319276793 16-12-2015

This book constitutes revised selected papers from the 4th International Conference on Operations Research and Enterprise Systems, ICORES 2015, held in Lisbon, Portugal, in January 2015. Meer

60,99

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Jean Bonnet

Contemporary Entrepreneurship

gebondenEngels9783319281322 12-5-2016

This book presents the current state-of-the-art in all major and upcoming areas of entrepreneurship research. Thousands of scholars around the world are currently working to broaden our understanding of the entrepreneurial phenomenon. Meer

180,99

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Entrepreneurship Centres

gebondenEngels9783319478913 20-2-2017

Focusing on the role entrepreneurship centres can play within the UK and other countries; this edited volume explores the effective construction of viable and sustainable entrepreneurship centres. Meer

71,71

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