Communicatie en media

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Frank Weijers

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Martin van Kranenburg

Van SEO naar GEO

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Maurits Ouweneel

De geheimen van topsprekers

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Herman Wegter

Goed verhaal

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Harrie van Rooij

Ik hoor wat je zegt

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Erica Pierik

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Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.

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Rubriek: Communicatie en media

Simon Marvin Steve Graham

Telecommunications and the City

Gebonden EN28-12-19959780415119023

Telecommunications and the City provides the first critical and state-of-the-art review of the relations between telecommunications and all aspects of city development and management. Drawing on a range of theoretical approaches and a wide body of recent research, the book addresses key academic and… Meer

€ 306,98

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Anil Verma Russell Lansbury Thomas Kochan

Employment Relations in the Growing Asian Economies

Gebonden EN14-09-19959780415125840

This book analyses the role of employment relations in the context of economic development in some of the key Asian economies: China, Hong Kong, India, Malaysia, the Phillipines, Singapore, South Korea and Taiwan… Meer

€ 251,60

In winkelwagen

Levertijd ± 11 werkdagen

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Gianfranca Gessa Shepheard Vincent Edwards

Italian Business Situations

Paperback EN19-10-19959780415128469

Italian Business Situations is a handy reference and learning text for all who use or need spoken Italian for business. Over 40 situations are simply presented, including * basic phone calls * leaving messages * making presentations * comparing, enquiring, booking * selling techniques With full… Meer

€ 63,64

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Levertijd ± 11 werkdagen

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Sue Runyard Ylva French

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Paperback EN02-06-20119780415610469

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams… Meer

€ 82,58

In winkelwagen

Levertijd ± 11 werkdagen

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Lee Edwards

Power, Diversity and Public Relations

Gebonden EN23-09-20149780415811958

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion… Meer

€ 251,60

In winkelwagen

Levertijd ± 11 werkdagen

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John Smythe

The CEO: Chief Engagement Officer

Paperback EN19-06-20079780566085611

You may be a senior executive wondering how to engage hundreds or thousands of employees in your vision, strategy or the transformation of the business; or a specialist in HR, communication and change, tasked with the challenge of 'aligning and mobilising' your people… Meer

€ 75,29

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Levertijd ± 11 werkdagen

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Elena Baikaltseva Ralf Leinemann

Media Relations Measurement

Gebonden EN28-11-20049780566086502

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models… Meer

€ 152,52

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Levertijd ± 11 werkdagen

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Derina R. Holtzhausen

Public Relations As Activism

Gebonden EN18-08-20119780805855234

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism… Meer

€ 251,60

In winkelwagen

Levertijd ± 11 werkdagen

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D. Lansky K. Rhodes

Managing Conflict in the Family Business

Paperback EN16-05-20139781137274601

Family Business Conflict Archetypes, Frames, Roles, and Tactics are discussed in this book with a view toward educating readers to the common conflict cycles that family businesses encounter. More specifically the book will address twelve conflicts that are common in family owned businesses, how to… Meer

€ 41,25

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Levertijd ± 9 werkdagen

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J. Sostrin

Re-Making Communication at Work

Paperback EN07-11-20139781137337078

Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged… Meer

€ 31,49

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Levertijd ± 9 werkdagen

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M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Gebonden EN04-07-20149781137389169

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message… Meer

€ 61,99

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Levertijd ± 9 werkdagen

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E. Darics

Digital Business Discourse

Gebonden EN29-04-20159781137405562

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and… Meer

€ 61,99

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Levertijd ± 9 werkdagen

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H. Hirano

Poka-yoke (Spanish)

Gebonden EN13-11-20179781138464131

Muchas cosas pueden ir mal en un entorno de trabajo. Cada dia hay oportunidades para cometer errores que resultaran en defectos. Los defectos son despilfarro y, si no se descubren, frustran las espectativas del cliente sobre la calidad… Meer

€ 306,98

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Levertijd ± 8 werkdagen

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Cayce Myers

Public Relations History

Gebonden EN30-07-20209781138491403

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment… Meer

€ 251,60

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Levertijd ± 11 werkdagen

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Bjørn Ekelund

Unleashing the Power of Diversity

Gebonden EN11-06-20199781138602700

Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable… Meer

€ 251,60

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Levertijd ± 11 werkdagen

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Brendan Richardson

Tribal Marketing, Tribal Branding

Paperback EN01-01-20139781349350094

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing… Meer

€ 37,59

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Levertijd ± 9 werkdagen

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E. Karaosmanoglu Kenneth A. Loparo T. Melewar

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Paperback EN23-10-20089781349360628

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight… Meer

€ 122,99

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Levertijd ± 9 werkdagen

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Y. Boshyk

Action Learning Worldwide

Paperback EN01-01-20029781349428700

For the first time in one volume, the leading proponents and practitioners of action learning define their approach, and describe how action learning and executive and organizational development are practiced in the public, private and 'not-for-profit' sectors around the world… Meer

€ 122,99

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Levertijd ± 9 werkdagen

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G. Cui T. Chan

Multinationals and Global Consumers

Paperback EN14-11-20139781349455492

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns… Meer

€ 61,99

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Levertijd ± 9 werkdagen

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J. Darroch

Why Marketing to Women Doesn't Work

Paperback EN24-01-20169781349471027

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs… Meer

€ 47,35

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Communicatie en media

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Communicatie als mindfuck