Communicatie en media

Neil Webers, Gwen Engelen

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN14-03-20189781138678828
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and… Meer
€ 251,60
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Gebonden EN23-12-20149781138795082
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied… Meer
€ 314,50
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Paperback EN27-02-20179781138980440
Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in… Meer
€ 56,35
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Paperback EN05-05-20209781260459166
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. ACHIEVE THE NEXT LEVEL OF SUCCESS by mastering today’s most powerful communication strategies - and avoiding… Meer
€ 28,67
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Paperback EN04-12-20149781292071749
For courses in meeting, event, and convention planning. Current, concise, and insightful—a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and… Meer
€ 97,01
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Paperback EN09-05-20089781349299409
In recent years, there has been much interest in the 'virtual' –teams, organizations and communities –in management research and practice. As technology and social practices change we have more opportunity to experience different forms of virtuality, and in the process our understanding and… Meer
€ 80,29
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Paperback EN01-01-20099781349300013
Employing a discourse analytical approach this book focuses on the under-researched strategy of humour to illustrate how discursive performances of leadership are influenced by gender and workplace culture… Meer
€ 61,99
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Paperback EN09-10-20099781349313907
This book offers a broad perspective on issues relating to the sourcing of systems and business processes in a national and global context, examining the client's and the vendor's involvement in sourcing relationships by putting the emphasis on the capabilities that each side should develop as a… Meer
€ 61,99
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Paperback EN01-01-20119781349320899
Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a rich explanatory analysis of the… Meer
€ 61,99
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Paperback EN01-01-20119781349328505
Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a… Meer
€ 61,99
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Paperback EN08-03-20139781349434787
Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India. Meer
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Paperback EN28-09-20129781349435470
YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence… Meer
€ 61,99
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Paperback EN09-11-20129781349437313
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the… Meer
€ 61,99
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Paperback EN01-01-20139781349446551
In most organizations, errors - although common and unavoidable - are rarely mentioned bottom-up. Using this example of the high risk aviation industry this book assess how active error management can work and lead to success… Meer
€ 74,19
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Paperback EN01-01-20149781349471034
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs… Meer
€ 33,93
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Paperback EN01-01-20159781349504145
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile… Meer
€ 122,99
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Gebonden EN28-02-19949780070364523
Part I: Communicate Directly to Supervisors.Target Supervisors.Don't Go Directly to the Front Line.Don't Trickle Down through Middle Management.Middle Managers: Improving Their Communication.Communicating Customer Service.Communicating New Technology.Communicating a Downsizing… Meer
€ 53,44
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Paperback EN16-01-20039780071408059
geen beschrijving beschikbaar
€ 28,67
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Paperback EN08-02-20239780190078188
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€ 81,12
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e-book NL01-03-20229789401480642
Hoe overtuig je je baas, je klant, je partner, je kind van wat jij wilt? Niet door te argumenteren, maar door vooraf de juiste vragen te stellen. Alvorens mensen iets begrijpen, willen ze zich eerst begrepen voelen en dat lukt alleen met topvragen… Meer
€ 22,99
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