Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN28-05-20089780805862720
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from… Meer
€ 249,65
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Paperback EN19-02-20099780805864243
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations… Meer
€ 118,09
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Paperback EN17-07-20039780826462848
This theoretical and empirical study examines the relationship between the organisation of work, industrial relations, production spaces and the dynamics of capitalist investment. Jamie Gough explores the connections between labour process change, products, local economy and society, spaces and… Meer
€ 212,06
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Paperback EN30-09-20219781032175966
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere… Meer
€ 37,13
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Paperback EN11-09-20239781032293271
Confusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI. This book shows how to identify and eliminate the Cost of Confusion in workplaces, marketplaces, and communities… Meer
€ 53,03
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Gebonden EN31-07-20239781032328126
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed… Meer
€ 249,65
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Paperback EN30-07-20209781138491410
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment… Meer
€ 63,15
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Paperback EN06-06-20199781138555921
First published in 1963, Edgar Anstey’s work gives a detailed account on the inner workings of the committee. Within a committee, different interests nearly always need to be represented when a decision must be taken, and contributions are required from people of different outlook or expert… Meer
€ 55,92
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Gebonden EN10-04-20189781138571624
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function… Meer
€ 181,70
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Paperback EN01-01-20099781349300013
Employing a discourse analytical approach this book focuses on the under-researched strategy of humour to illustrate how discursive performances of leadership are influenced by gender and workplace culture… Meer
€ 61,99
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Paperback EN12-02-20109781349314607
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research… Meer
€ 61,99
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Paperback EN16-04-20139781349334001
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century… Meer
€ 61,99
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Paperback EN17-02-20169781349336258
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. It examines the nature and occurrence of humanistic management practices within businesses and other… Meer
€ 122,99
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Paperback EN12-11-20099781349354283
Addressing the need for a discerning, research-based discussion of NLP, this book seeks to answer the many questions that clients, potential users and practitioners ask, including: what is NLP and what can it best be used for?… Meer
€ 61,99
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Paperback EN01-01-20039781349427420
Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of… Meer
€ 61,99
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Paperback EN08-03-20139781349434787
Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India. Meer
€ 61,99
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Paperback EN28-09-20129781349435470
YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence… Meer
€ 61,99
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Paperback EN29-11-20129781349438150
In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation… Meer
€ 37,59
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Paperback EN01-01-20139781349444595
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand… Meer
€ 74,19
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Paperback EN27-03-20139781349454037
Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have gone before. This innovative book examines how new generations of the workplace and workforce will be shaped in the future and shows organizations the… Meer
€ 37,59
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