Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Memory Brands
Marc Fauconnier
€ 29,99
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Morgen in huis
4
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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5

Online magazine

Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
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De boekmarketingbijbel
Denise Hulst
€ 24,50
Donderdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 124 van 15.311 resultaten
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Rubriek: Marketing

Paperback EN23-04-20249781324074557
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous… Meer
€ 25,56
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-10-20209781260462661
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster. What does a sales professional do when the customer says, “Not yet”?… Meer
€ 29,43
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN19-03-20209781260462753
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers… Meer
€ 42,22
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-01-20229781264268146
#5 on the Wall Street Journal Business Bestseller List! One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences… Meer
€ 32,27
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN15-11-20229781264627646
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise… Meer
€ 50,77
Levertijd ± 11 werkdagen
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Paperback EN08-08-20239781265223281
Stop chasing quick commissions—and start building a solid, long-term real estate business Selling real estate is all about closing as many deals as possible, as quickly as possible, right? Wrong. Nothing could be further from the truth… Meer
€ 26,58
Levertijd ± 16 werkdagen
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Paperback EN18-07-20239781265224448
Must-know concepts and smart strategies for every step of a sale—from the new Business Essentials Series for busy professionals The focus of sales always seems to be on the ultimate goal of closing deals, which makes it easy to overlook the crucial steps that come before, during, and after the sale… Meer
€ 26,58
Levertijd ± 16 werkdagen
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Paperback EN26-02-20169781305867819
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this… Meer
€ 133,76
Levertijd ± 16 werkdagen
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Paperback EN14-04-20269781041127680
The Green Shift is unfolding. It is no longer a projection but a reality, unlocking a wealth of investment and business opportunities. In the face of environmental crisis, businesses, governments, and financial institutions must work together to drive the transition to sustainability. Meer
€ 73,39
Levertijd ± 11 werkdagen
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Paperback EN27-05-20269781041130246
This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial… Meer
€ 67,23
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Paperback EN13-07-20269781041132363
Unmasking Safety’s Myth of Individualism identifies a critical gap in current safety thinking: safety is not solely an individual responsibility but a social outcome that entails collective action and thinking… Meer
€ 62,60
Levertijd ± 11 werkdagen
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Gebonden EN28-12-20259781041132677
This book addresses marginalization as a form of disempowerment - social, economic, and political exclusion that prevents people from realizing their potential. The book aims to understand both the transformative actions SBHs undertake and the contexts in which these actions occur. Meer
€ 265,95
Levertijd ± 16 werkdagen
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Gebonden EN14-05-20269781041145004
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships… Meer
€ 265,95
Levertijd ± 16 werkdagen
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Paperback EN15-06-20269781041147428
This is the first book to look at live exports of animals, one of the most emotive animal welfare issues still needing to be solved. The UK’s historical concern with the exportation of animals to Europe has resulted in the creation of organisations to oppose it, mass demonstrations and even people… Meer
€ 50,28
Levertijd ± 11 werkdagen
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Gebonden EN27-04-20269781041155416
Trust and ESG Strategies explores how trust shapes the design, implementation, and impact of Environmental, Social, and Governance (ESG) initiatives across sectors and regions. As ESG moves from a niche concern to a central lens for evaluating organizations, questions about credibility… Meer
€ 265,95
Levertijd ± 16 werkdagen
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Paperback EN30-07-20269781041156116
Building Adaptive Organisations is a practical guide to thriving in an era of volatility, complexity, and rapid technological change. The book argues that the 300-year-old organisational model, designed for stability and control, is no longer fit for the demands of Industry 4.0 and the changing… Meer
€ 57,98
Levertijd ± 11 werkdagen
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Paperback EN21-01-20269781041161653
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world. Meer
€ 54,90
Levertijd ± 16 werkdagen
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Paperback EN21-05-20269781041166504
In short, this book is written by executives for executives and explains where to start to significantly improve your business' operations and productivity through disciplined management of your Fourth Asset. Meer
€ 50,28
Levertijd ± 11 werkdagen
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Paperback EN13-04-20269781041193302
Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands?… Meer
€ 54,90
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Paperback EN22-07-20269781041210702
This book is a strategic guide designed to empower professionals in one of the world’s most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with career-building strategies and thought leadership frameworks, the book speaks directly to engineers… Meer
€ 50,28
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