Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous… Meer
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster. What does a sales professional do when the customer says, “Not yet”?… Meer
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers… Meer
#5 on the Wall Street Journal Business Bestseller List! One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences… Meer
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise… Meer
Stop chasing quick commissions—and start building a solid, long-term real estate business Selling real estate is all about closing as many deals as possible, as quickly as possible, right? Wrong. Nothing could be further from the truth… Meer
Must-know concepts and smart strategies for every step of a sale—from the new Business Essentials Series for busy professionals The focus of sales always seems to be on the ultimate goal of closing deals, which makes it easy to overlook the crucial steps that come before, during, and after the sale… Meer
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this… Meer
The Green Shift is unfolding. It is no longer a projection but a reality, unlocking a wealth of investment and business opportunities. In the face of environmental crisis, businesses, governments, and financial institutions must work together to drive the transition to sustainability. Meer
This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial… Meer
Unmasking Safety’s Myth of Individualism identifies a critical gap in current safety thinking: safety is not solely an individual responsibility but a social outcome that entails collective action and thinking… Meer
This book addresses marginalization as a form of disempowerment - social, economic, and political exclusion that prevents people from realizing their potential. The book aims to understand both the transformative actions SBHs undertake and the contexts in which these actions occur. Meer
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships… Meer
This is the first book to look at live exports of animals, one of the most emotive animal welfare issues still needing to be solved. The UK’s historical concern with the exportation of animals to Europe has resulted in the creation of organisations to oppose it, mass demonstrations and even people… Meer
Trust and ESG Strategies explores how trust shapes the design, implementation, and impact of Environmental, Social, and Governance (ESG) initiatives across sectors and regions. As ESG moves from a niche concern to a central lens for evaluating organizations, questions about credibility… Meer
Building Adaptive Organisations is a practical guide to thriving in an era of volatility, complexity, and rapid technological change. The book argues that the 300-year-old organisational model, designed for stability and control, is no longer fit for the demands of Industry 4.0 and the changing… Meer
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world. Meer
In short, this book is written by executives for executives and explains where to start to significantly improve your business' operations and productivity through disciplined management of your Fourth Asset. Meer
Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands?… Meer
This book is a strategic guide designed to empower professionals in one of the world’s most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with career-building strategies and thought leadership frameworks, the book speaks directly to engineers… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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