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gebondenEngels1744 blz.9781405161787
Met meer dan driehonderd bijdragen van honderden experts is 'Wiley International Encyclopedia of Marketing' een van de belangrijkste naslagwerken die er over marketing te krijgen zijn.  Meer
985,31
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PaperbackEngels9781305263529 3-4-2015
A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing business context while introducing both traditional research methods.  Meer
445,58
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gebondenEngels9780470169650 17-7-2015
Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force.  Meer
362,62
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gebondenEngels9783319534671 6-9-2017
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
360,99
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paperbackEngels9783319851600 13-5-2018
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.  Meer
360,99
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gebondenEngels9780471040026 4-4-1996
Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge.  Meer
338,48
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PaperbackEngels9780135078228 29-3-2011
For undergraduate Marketing Research courses.   A concise presentation of marketing research fundamentals.   Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.  Meer
286,54
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gebondenEngels9783319619842 6-9-2017
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.  Meer
269,39
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GebondenEngels9789814696340 19-11-2015
264,66
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GebondenEngels9780081020890 4-1-2018
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science.  Meer
253,-
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GebondenEngels9781138135499 1-2-2016
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.  Meer
250,01
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gebondenDuits9783658030704 28-7-2014
"State of the Art" der quantitativen und qualitativen Marktforschung. Das Handbuch Marktforschung ist die vollständig überarbeitete und um zahlreiche Beiträge erweiterte 3.  Meer
247,72
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gebondenEngels9781402071515 31-5-2003
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.  Meer
240,99
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paperbackEngels9789811343254 9-2-2019
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
240,99
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gebondenEngels9789811029745 16-12-2016
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.  Meer
240,99
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gebondenEngels9789811300790 28-5-2018
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
240,99
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gebondenEngels9783319717210 24-5-2018
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets.  Meer
240,99
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paperbackEngels9783030101015 12-1-2019
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets.  Meer
240,99
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paperbackEngels9783319885094 25-8-2018
This volume presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016.  Meer
240,99
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gebondenEngels9781905209637 8-3-2007
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.  Meer
230,13
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