Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis
Memory Brands
Marc Fauconnier
€ 29,99
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Morgen in huis
4
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
5

Online magazine

Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De boekmarketingbijbel
Denise Hulst
€ 24,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN03-05-20179780749479916
Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process. Meer
€ 62,60
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN03-02-20189780749479930
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals. Meer
€ 47,20
Levertijd ± 16 werkdagen
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Paperback EN03-12-20179780749481063
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape. Meer
€ 47,20
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN03-09-20189780749482480
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing. Meer
€ 47,20
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN03-10-20189780749483586
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth. Meer
€ 47,20
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN03-04-20199780749484309
Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability. Meer
€ 47,20
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN03-05-20199780749484507
Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox. Meer
€ 47,20
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN03-08-20199780749486501
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news. Meer
€ 54,90
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN03-12-20189780749487812
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how… Meer
€ 138,93
Levertijd ± 11 werkdagen
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Paperback EN15-01-20099780749929480
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques… Meer
€ 13,78
Levertijd ± 16 werkdagen
Paperback EN09-03-20239780241987971
Best books of 2021, Financial Times 'Grab some popcorn and take a front row seat, because Robin Wigglesworth has an astonishing story to tell you' Tim Harford, author of How to Make the World Add Up 'A fascinating account of an investment revolution' Ian Fraser, Literary Review 'A magisterial… Meer
€ 18,05
Levertijd ± 11 werkdagen
Paperback EN30-06-20169780241004449
The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple , Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity… Meer
€ 29,43
Levertijd ± 11 werkdagen
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Paperback EN27-08-20209780141991290
'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel Gilbert How ownership came to own us - and what we can do about it Our love affair with possessions seems to be all-consuming, even as we face economic and environmental breaking points… Meer
€ 16,63
Levertijd ± 11 werkdagen
Paperback EN15-10-20259780143466499
With a voice that is equal parts expert and friend, he dismantles toxic money beliefs, simplifies complex ideas, and most importantly, shows you that financial freedom isn’t reserved for the ultra-rich. It’s for the intentional. Meer
€ 31,79
Levertijd ± 11 werkdagen
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Paperback EN05-05-20169780241951224
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work… Meer
€ 19,47
Levertijd ± 11 werkdagen
Paperback EN19649789401500319
geen beschrijving beschikbaar
€ 60,99
Levertijd ± 9 werkdagen
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Paperback EN03-10-20139789401713160
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Paperback EN07-11-20149789401780834
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Gebonden EN30-12-20169789811030079
Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and U.S. like never before… Meer
€ 120,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN08-03-20179789811030925
In this book, Korean multinational enterprises management strategies in China are analyzed. China is re centering Asia around its newfound economic might, even as neighboring countries such as Japan and Korea will remain more economically developed for generations to come… Meer
€ 144,99
Levertijd ± 9 werkdagen
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