Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis
Memory Brands
Marc Fauconnier
€ 29,99
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Morgen in huis
4
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
5

Online magazine

Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De boekmarketingbijbel
Denise Hulst
€ 24,50
Vrijdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN21-09-20159781138791886
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting… Meer
€ 86,28
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-08-20149781138793668
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business… Meer
€ 265,95
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-03-20169781472455543
Smart Green Cities: is a comprehensive overview of what global cities are doing to become sustainable. Woodrow W. Clark II and Grant Cooke have produced a book that is both practical and visionary. They have examined the infrastructure needs - sustainable development, communications, energy, water… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-12-20179781472484161
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce… Meer
€ 212,06
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-04-20159781482241945
Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most… Meer
€ 272,78
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN02-10-20179781498739146
Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end… Meer
€ 151,34
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN21-11-20169781498761260
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and… Meer
€ 212,06
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-01-19899781560005780
Economic pressure on states in the 1980s have led a number in this country to market lotteries in an unprecedentedly aggressive manner. This book was inspired by the author's experience with the New Jersey state lottery during a period of major growth… Meer
€ 73,27
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN19-03-19999781560239482
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers… Meer
€ 42,46
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-04-19939781560220169
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition… Meer
€ 304,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN12-04-19939781560220176
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition… Meer
€ 120,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-04-19999781574442342
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services… Meer
€ 181,70
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-11-20009781574442861
What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job?… Meer
€ 181,70
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN25-11-20029781574443455
For the first time ever, clear, comprehensive information about the major e-learning standards has been brought together in a single resource. No more confusing patchworks of information gleaned from scattered Web sites and periodicals… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-03-20009781579582722
Any organisation that wishes to tap into the wealth and influence of the rich and powerful needs to know as much about them as possible. Prospect research, already used by fund-raisers with considerably success in the United States and elsewhere to target key people, can make all the difference to… Meer
€ 217,25
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN03-06-20209780367134389
Investigating Musical Performance considers the wide range of perspectives on musical performance made tangible by the cross-disciplinary studies of the last decades and encourages a comparison and revision of theoretical and analytical paradigms… Meer
€ 255,76
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN21-01-20269781032449081
IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS. This user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics… Meer
€ 80,50
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-04-20259781032542911
The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and on creating high-quality content… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-09-20269781032790565
This second edition of The Philanthropy Reader features a revised collection of carefully selected readings, sharing cutting-edge research, historically informed perspectives, and key current issues in philanthropy today including contentious topics and influential writings that have arisen since… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-04-20269781032813929
How can businesses marry the short-term advantages of low-cost country sourcing with the longer-term implications of global sustainability? Are we heading for a sustainability crisis? Procurement and Supply Chain Management: A Sustainability Perspective, Third Edition, not only fully addresses the… Meer
€ 265,95
Levertijd ± 16 werkdagen
Gratis verzonden

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