Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting… Meer
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business… Meer
Smart Green Cities: is a comprehensive overview of what global cities are doing to become sustainable. Woodrow W. Clark II and Grant Cooke have produced a book that is both practical and visionary. They have examined the infrastructure needs - sustainable development, communications, energy, water… Meer
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce… Meer
Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most… Meer
Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end… Meer
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and… Meer
Economic pressure on states in the 1980s have led a number in this country to market lotteries in an unprecedentedly aggressive manner. This book was inspired by the author's experience with the New Jersey state lottery during a period of major growth… Meer
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers… Meer
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition… Meer
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition… Meer
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services… Meer
What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job?… Meer
For the first time ever, clear, comprehensive information about the major e-learning standards has been brought together in a single resource. No more confusing patchworks of information gleaned from scattered Web sites and periodicals… Meer
Any organisation that wishes to tap into the wealth and influence of the rich and powerful needs to know as much about them as possible. Prospect research, already used by fund-raisers with considerably success in the United States and elsewhere to target key people, can make all the difference to… Meer
Investigating Musical Performance considers the wide range of perspectives on musical performance made tangible by the cross-disciplinary studies of the last decades and encourages a comparison and revision of theoretical and analytical paradigms… Meer
IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS. This user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics… Meer
The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and on creating high-quality content… Meer
This second edition of The Philanthropy Reader features a revised collection of carefully selected readings, sharing cutting-edge research, historically informed perspectives, and key current issues in philanthropy today including contentious topics and influential writings that have arisen since… Meer
How can businesses marry the short-term advantages of low-cost country sourcing with the longer-term implications of global sustainability? Are we heading for a sustainability crisis? Procurement and Supply Chain Management: A Sustainability Perspective, Third Edition, not only fully addresses the… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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