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Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Paperback Engels20109781849969987 21-10-2010
In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role…  Meer
€ 120,99
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Paperback Engels20009781852330309 1-1-2000
An objective look at what Internet commerce can offer both the consumer and the provider. It covers three main areas of concern to business today: how to join the Internet revolution, how to manage it, and how to benefit from it…  Meer
€ 60,99
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Paperback Engels20229783030618124 25-1-2022
In 2020, the world is in the throes of the COVID-19 global pandemic—an epidemic the likes of which humankind has not experienced for decades. This book speaks to common and fundamental underlying issues that national communities face from a humanitarian and planetary systems perspective…  Meer
€ 144,99
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Gebonden Engels20219783030634810 29-3-2021
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior…  Meer
€ 180,99
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Paperback Engels20219783030641108 9-5-2021
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries…  Meer
€ 61,99
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Paperback Engels20229783030650117 7-1-2022
This book explores financial trends in the age of financial globalization and explores the changing roles within the global financial industry. At the same time, the book provides a solid foundation for understanding the dramatic process of financial globalization specifically in the emerging…  Meer
€ 61,99
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Gebonden Engels20219783030706944 25-5-2021
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters…  Meer
€ 220,59
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Gebonden Engels20219783030758936 1-12-2021
This comprehensive handbook offers a state-of-the-art guide to new frontiers of African entrepreneurship. Written from a Pan-African perspective by a cast of international authors, the book addresses the rapid modernisation and evolution of African entrepreneurship and business practices…  Meer
€ 269,39
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Gebonden Engels20219783030762544 5-10-2021
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and…  Meer
€ 196,19
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Gebonden Engels20219783030769345 17-5-2021
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using…  Meer
€ 180,99
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Gebonden Engels20219783030772031 12-9-2021
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market…  Meer
€ 208,39
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Gebonden Engels20219783030813284 29-10-2021
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets…  Meer
€ 183,99
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Gebonden Engels20219783030858735 1-9-2021
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and…  Meer
€ 216,99
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Gebonden Engels20219783030859053 2-9-2021
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and…  Meer
€ 180,99
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Gebonden Engels20229783030940157 8-3-2022
This book includes the proceedings of the third workshop on recommender systems in fashion and retail (2021), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting…  Meer
€ 144,99
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Paperback Engels20239783030953485 1-7-2023
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and…  Meer
€ 264,99
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Gebonden Engels20229783030966973 7-6-2022
In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept of "clean label" is relatively new, without any legal definition, it has a high market appearance and industrial relevance…  Meer
€ 216,99
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Paperback Engels20229783031056567 13-5-2022
This proceedings, LCT 2022, constitutes the refereed proceedings of the 9th International Conference on Learning and Collaboration Technologies, LCT 2022, held as Part of the 24th International Conference, HCI International 2022, which took place in June/July 2022…  Meer
€ 108,99
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Paperback Engels20239783031077678 12-12-2023
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation…  Meer
€ 196,19
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Gebonden Engels20149783319094946 11-9-2014
The book focuses on food security highlighting the role of indigenous knowledge and scientific research in addressing the plight of poor small-scale agricultural producers. Rapidly growing global population and global policies and management governing sustainability, hunger, food security and…  Meer
€ 180,99
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