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The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them. Designing and managing such systems can be challenging, particularly in organizations… Meer
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication… Meer
This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel issue and market competition in the crises era. Readers are provided an understanding of both technology application from multi-perspective of technology pillars in… Meer
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn can… Meer
In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs… Meer
This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business. Given that emerging technologies have the potential to significantly disrupt and transform existing business models, the premise is to demonstrate how theories are… Meer
This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business. Given that emerging technologies have the potential to significantly disrupt and transform existing business models, the premise is to demonstrate how theories are… Meer
This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on… Meer
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and… Meer
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities… Meer
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 2023, 2024… Meer
In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special… Meer
Key Demographics in Retirement Risk Management argues that the weakening of public and employer-sponsored social safety nets in several countries will permanently increase pre-retirees’ risk-anxiety and create pressure towards readjustment of their expectations about the quality of their lives in… Meer
This book is based on the assumption that “organic has lost its way”. Paradoxically, it comes at a time when we witness the continuing of growth in organic food production and markets around the world… Meer
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research… Meer
This edited volume focuses on the latest developments in classification and data science and covers a wide range of topics in the context of data analysis and related areas, e.g. the analysis of complex data, analysis of qualitative data, methods for high-dimensional data, dimensionality reduction… Meer
The book encompasses the broad field of e-Finance and its transformation. After reviewing the developments in the economic and the technology fields, it examines how the insurance, banking, and securities trading firms are bringing about the digital revolution and adapting in the same breath to the… Meer
This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few… Meer
Gathering contributions from leading academics and international trade experts from South Asia, this book is dedicated to the late Dr. Saman Kelegma, whose untimely death in June 2017 left a huge void in the field of regional economic cooperation… Meer
This book is an important outcome of the Fifth World Internet Conference. It provides a comprehensive review of China’s Internet development, especially the new practice and achievement in 2018. And it offers a systematic account of China’s experience in Internet development and governance… Meer
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