Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Jos Burgers
€ 150,–
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Marc Fauconnier
€ 29,99
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
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When digital becomes human
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€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
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34,95
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
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4
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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5

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Tips van de redactie

Boost je business met een boek
Janneke Sinot
€ 24,50
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Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
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De boekmarketingbijbel
Denise Hulst
€ 24,50
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

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Rubriek: Marketing

Paperback EN02-12-20229780323916097
The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them. Designing and managing such systems can be challenging, particularly in organizations… Meer
€ 158,20
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Paperback EN09-05-20259789819702879
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication… Meer
€ 232,30
Levertijd ± 16 werkdagen
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Gebonden EN31-05-20249789819713745
This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel issue and market competition in the crises era. Readers are provided an understanding of both technology application from multi-perspective of technology pillars in… Meer
€ 168,99
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Paperback EN09-05-20259789819718931
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn can… Meer
€ 290,13
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Paperback EN08-04-20259789819719372
In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs… Meer
€ 84,99
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Gebonden EN04-05-20249789819722105
This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business. Given that emerging technologies have the potential to significantly disrupt and transform existing business models, the premise is to demonstrate how theories are… Meer
€ 216,99
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Paperback EN05-05-20259789819722136
This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business. Given that emerging technologies have the potential to significantly disrupt and transform existing business models, the premise is to demonstrate how theories are… Meer
€ 290,13
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Gebonden EN04-10-20249789819738342
This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on… Meer
€ 192,99
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Gebonden EN11-10-20249789819744879
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and… Meer
€ 160,01
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Gebonden EN01-10-20249789819759132
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities… Meer
€ 104,69
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Paperback EN16-11-20249789819799091
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20–23, 2024… Meer
€ 102,18
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Gebonden EN15-08-20259789819806362
In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special… Meer
€ 181,71
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Paperback EN11-06-20149789400793866
Key Demographics in Retirement Risk Management argues that the weakening of public and employer-sponsored social safety nets in several countries will permanently increase pre-retirees’ risk-anxiety and create pressure towards readjustment of their expectations about the quality of their lives in… Meer
€ 120,99
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Gebonden EN03-11-20149789401791892
This book is based on the assumption that “organic has lost its way”. Paradoxically, it comes at a time when we witness the continuing of growth in organic food production and markets around the world… Meer
€ 60,99
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Paperback EN24-05-20219789811530074
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research… Meer
€ 168,99
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Paperback EN26-09-20209789811533105
This edited volume focuses on the latest developments in classification and data science and covers a wide range of topics in the context of data analysis and related areas, e.g. the analysis of complex data, analysis of qualitative data, methods for high-dimensional data, dimensionality reduction… Meer
€ 276,99
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Gebonden EN01-05-20209789811534300
The book encompasses the broad field of e-Finance and its transformation. After reviewing the developments in the economic and the technology fields, it examines how the insurance, banking, and securities trading firms are bringing about the digital revolution and adapting in the same breath to the… Meer
€ 147,39
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Gebonden EN14-03-20209789811536106
This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few… Meer
€ 120,99
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Paperback EN29-04-20219789811539343
Gathering contributions from leading academics and international trade experts from South Asia, this book is dedicated to the late Dr. Saman Kelegma, whose untimely death in June 2017 left a huge void in the field of regional economic cooperation… Meer
€ 120,99
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Paperback EN27-07-20219789811540455
This book is an important outcome of the Fifth World Internet Conference. It provides a comprehensive review of China’s Internet development, especially the new practice and achievement in 2018. And it offers a systematic account of China’s experience in Internet development and governance… Meer
€ 120,99
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