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Pagina 151 van 3.010 resultaten
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paperbackEngels2022
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model.  Meer
168,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2021
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
180,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2022
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
180,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2021
The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future.  Meer
156,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2022
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
36,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2022
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.  Meer
144,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2022
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.  Meer
156,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2022
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world.  Meer
48,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2019
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood.  Meer
132,99
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2020
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood.  Meer
96,99
Verwachte levertijd ongeveer 8 werkdagen

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