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Good governance is key to the sustainability of organizations and improving quality of life for all. Governance is much more than a set of rules, it is a culture and a climate of responsibility, accountability and fairness that is deployed throughout an institution… Meer
This book analyzes rapidly-growing world-class Spanish retail banks. It argues that their success is due to excellent management, clear-headed CEOs, the presence of a cluster of like-minded executives who complement each other and create a homogenous strategy pattern, and that IT systems and the… Meer
A structural overview of the new field of management geography including globalization, embeddedness of MNEs, networking, hybridization, regional economies, technology, acculturation, internationalization, IHRM and implications for management and government. Meer
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight… Meer
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP. Meer
This book is an exploration of interaction between humans, computers and automated machines and why they frequently go awry, sometimes with disastrous consequences. The book lays out a clear foundation for evaluating interactions between users and machines, showing the reader how to describe… Meer
Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. However, manufacturing can play an important strategic role… Meer
This text comprises a selection of papers that provide state-of-the-art insights into research focusing on dimensions of bank strategy, governance and the role of credit rating agencies that were presented at the European Association of University Teachers of Banking and Finance Conference… Meer
The authors identify three stages of leadership development:early ingredients for success starting from childhood;paths that current and aspiring leaders should follow once they start a career; and what leaders should doexceptionally well to become and remain outstanding in organizations operating… Meer
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Meer
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Meer
This book is a collection of articles all contributing to the theme of changes in innovation and innovation processes, and aims to create new knowledge about crucial issues in the Finnish and global innovation environment which forms critical intelligence in innovation strategies for firms and… Meer
Motivated by a desire to improve the effectiveness of the development of strategic leaders, this book focuses on the individual charged with shaping strategy and leading change in organizations. It offers a new and insightful model of strategic leader capability, and challenges much of the received… Meer
The first management book to describe with numerous original examples, how successful leaders combine 'the three agendas' of strategy, leadership and followers' engagement. It is down to earth, pragmatic and offers a solid toolbox for leaders who are about to engage into a major, large scale change. Meer
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely… Meer
No Fear highlights two challenges we face in the workplace, and in our daily lives. Firstly,how to free ourselves from fear and secondly, how to avoid managing through fear. This extraordinary book is a journey through fear, and how to dispel it, that will help the reader recognize the emotion in… Meer
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to… Meer
Family firms account for a large proportion of firms in most countries. In industrialised countries of North America and Western Europe, they generally account for a large share of small and medium sized enterprises… Meer
First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-the-firm view of the risks and opportunities found in knowledge management and competitive… Meer
Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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