Business Is the Continuation of War by Other Means
Paperback Engels 2026 9789059969056Samenvatting
A radically original view on strategy through the lens of 3,500 years of military thinking
Connects the wisdom of Sun Tzu, Clausewitz and Porter to today’s business realities
Offers entrepreneurs practical strategic clarity in an era of AI, disruption and geopolitical uncertainty
WHY?
· Moves beyond management trends and short-term business tactics
· Reframes strategy as the art of navigating conflict, power
and uncertainty
· Written by an experienced entrepreneur combining philosophy,
history and business insight
WHAT?
· Learn how military strategic principles apply to modern
business challenges
· Discover frameworks for sharper decision-making and
long-term positioning
· Gain a deeper understanding of competition, leadership and
strategic focus
WHO?
· Entrepreneurs and business leaders navigating complex markets
· Executives seeking deeper strategic insight beyond conventional
MBA thinking
· Readers interested in strategy,
Specificaties
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan