Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Rubriek: Strategisch management

Andreas Krämer Anshuman Khare Oliver Macke.a.

Managing in a VUCA World

Gebonden Engels20159783319168883 30-7-2015

This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization… Meer

€ 204,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Gebonden Engels20159783319169729 9-6-2015

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer

€ 180,99

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Bert-Jaap Koops Henny Romijn Ilse Oosterlakene.a.

Responsible Innovation 2

Gebonden Engels20159783319173078 21-5-2015

This book discusses issues regarding conceptualization, governance and implementation of responsible innovation. It treats different approaches to making responsible innovation a reality and it contains new case studies that illustrate challenges and solutions… Meer

€ 120,99

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I. Walker K. Grant

Proceedings of the 1995 World Marketing Congress

Gebonden Engels20159783319173108 13-7-2015

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world… Meer

€ 180,99

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Edward G. Thomas S.R. Rao

Proceedings of the 1988 International Conference of Services Marketing

Gebonden Engels20159783319173160 9-6-2015

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio… Meer

€ 180,99

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Andrea Burattin

Process Mining Techniques in Business Environments

Paperback Engels20159783319174815 15-5-2015

After a brief presentation of the state of the art of process-mining techniques, Andrea Burratin proposes different scenarios for the deployment of process-mining projects, and in particular a characterization of companies in terms of their process awareness… Meer

€ 72,99

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Leslie E Sekerka

Ethics is a Daily Deal

Gebonden Engels20159783319180892 18-12-2015

“Are you an ethical person?” Regardless of your answer, a follow-up probe might be: “How do you know?” Your personal values reflect your beliefs, what you care about. These values, if they really matter to you, are activated by and through your everyday decisions… Meer

€ 108,99

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Tugrul U. Daim

Hierarchical Decision Modeling

Gebonden Engels20159783319185576 7-8-2015

This volume, developed in honor of Dr. Dundar F. Kocaoglu, aims to demonstrate the applications of the Hierarchical Decision Model (HDM) in different sectors and its capacity in decision analysis. It is comprised of essays from noted scholars, academics and researchers of engineering and technology… Meer

€ 120,99

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Dheeraj Sharma

Cultural Perspectives in a Global Marketplace

Gebonden Engels20159783319186955 10-6-2015

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace . This volume presents papers on various topics including marketing management, marketing strategy, and consumer… Meer

€ 120,99

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Charles B. Ragland Mark D. Groza

Marketing Challenges in a Turbulent Business Environment

Gebonden Engels20159783319194271 23-12-2015

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong… Meer

€ 276,99

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Christoph Meinel Hasso Plattner Larry Leifer

Design Thinking Research

Gebonden Engels20159783319196404 19-8-2015

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods… Meer

€ 204,99

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Toshio Nakagawa Xufeng Zhao

Maintenance Overtime Policies in Reliability Theory

Gebonden Engels20159783319208121 14-7-2015

This book introduces a new notion of replacement in maintenance and reliability theory. Replacement Overtime, where replacement is done at the first completion of a working cycle over a planned time, is a new research topic in maintenance theory and also serves to provide a fresh optimization… Meer

€ 120,99

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Samuel O. Idowu

Key Initiatives in Corporate Social Responsibility

Gebonden Engels20159783319216409 23-10-2015

This book presents initiatives that were launched or are currently being pursued in the name of CSR, and showcases how different dimensions of CSR, sustainability, ethics and governance can help to solve global challenges… Meer

€ 120,99

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Bruno Demissie Christopher Schlick

Product Development Projects

Gebonden Engels20159783319217161 20-10-2015

This book presents an analysis of the dynamics and the complexity of new product development projects which are organized according to the concept of concurrent engineering. The approach of the authors includes both a theoretical and an empirical treatment of the topic, based on the theory of design… Meer

€ 120,99

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Franz W. Gatzweiler Joachim von Braun

Technological and Institutional Innovations for Marginalized Smallholders in Agricultural Development

Gebonden Engels20169783319257167 3-3-2016

The aim of the book is to present contributions in theory, policy and practice to the science and policy of sustainable intensification by means of technological and institutional innovations in agriculture. The research insights re from Sub-Saharan Africa and South Asia… Meer

€ 60,99

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Vincenzo Morabito

The Future of Digital Business Innovation

Gebonden Engels20169783319268736 14-3-2016

This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation… Meer

€ 90,99

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Gregorio Varvakis Klaus North

Competitive Strategies for Small and Medium Enterprises

Gebonden Engels20169783319273013 2-3-2016

This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies… Meer

€ 120,99

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Antoine Harfouche Francesca Ricciardi

Information and Communication Technologies in Organizations and Society

Paperback Engels20169783319289069 30-1-2016

This book presents a collection of original research papers focusing on emerging issues regarding the role of information and communication technologies in organizations, inter-organizational systems, and society… Meer

€ 120,99

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Orit Hazzan Ronit Lis-Hacohen

The MERge Model for Business Development

Paperback Engels20169783319302249 9-5-2016

This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational institutions and public sector… Meer

€ 60,99

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Anil Sethi

From Science to Startup

Paperback Engels20169783319304229 21-4-2016

This book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market… Meer

€ 55,89

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