Hermann Simon
- Auteur
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT.
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe’s most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestseller, Hidden Champions (1996), Power Pricing (1997), and Manage for Profit, Not for Market Share (2006).
Boeken van Hermann Simon
Hermann Simon
Hidden Champions of the Twenty-First Century
€ 55,89
'Hidden Champions' are the medium-sized, little-known companies that have quietly become world market leaders in their respective industries.
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Hermann Simon
Kai Wiltinger
Karl-Heinz Sebastian
Georg Tacke
Effektives Personalmarketing
€ 62,67
Die Autoren stellen einen konsequent marketingorientierten Ansatz vor, der es Personalmanagern ermöglicht, die Rekrutierung von neuen Mitarbeitern - insbesondere von Führungsnachwuchs - strategisch und erfolgreich umzusetzen.
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Hermann Simon
Preismanagement
€ 62,67
Naeh iibereinstimmender Meinung von Wissensehaft und Praxis hat die Bedeutung des Preises als Marketinginstrument in den letzten lahren sHindig zugenommen.
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Hermann Simon
Beat the Crisis: 33 Quick Solutions for Your Company
€ 41,29
Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression.
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Hermann Simon
Preismanagement kompakt
€ 62,67
Prof. Simon behandelt in diesem bewusst kompakt gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung.
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Hermann Simon€ 55,89
Hermann Simon€ 62,67
Hermann Simon€ 62,67
Hermann Simon€ 41,29
Hermann Simon€ 62,67