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Alien Thinking

How to Bring Your Breakthrough Ideas to Life

Paperback Engels 2021 9780241481981
Verwachte levertijd ongeveer 6 werkdagen


How do you come up with ideas that change the world?

This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

"Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it." - Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

"A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better." - Jake Knaap, New York Times-bestselling author of Sprint


Trefwoorden:creativiteit, denken, idee
Aantal pagina's:304
Uitgever:Penguin Books

Expertrecensies (1)

Alien Thinking - 'Levert eye-openers op'
Elly Stroo Cloeck | 15 november 2021
Als je écht goed wilt innoveren, moet je denken als een alien. Ehhhh wat? Jawel, je moet zijn als een buitenaards wezen, voor het eerst op aarde: de ultieme buitenstaander, zonder vooroordeel. Hoe je dat voor elkaar krijgt wordt in ALIEN Thinking van Cyril Bouquet e.a. uit de doeken gedaan.
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Over Cyril Bouquet

Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.

Andere boeken door Cyril Bouquet

Over Jean-Louis Barsoux

Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.

Andere boeken door Jean-Louis Barsoux

Over Michael Wade

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.

Andere boeken door Michael Wade

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