Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.
Meer over de auteursHow do you come up with ideas that change the world?
This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.
Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.
"Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it." - Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly
"A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better." - Jake Knaap, New York Times-bestselling author of Sprint
