Leveraging Brands in Sport Business

@Contents: Part I: Foundations in Sport Business 1. Brand Equity: Management & Measurement in the Sport Setting 2. Consumer Behavior & Motivation: Why are sport event consumers so special? 3. Sport Consumer Attitude: It's Formation, Function & Effect on Information Processing 4. Creating Value as Part of Sport Marketing 5. Ethical Decision-Making in Sport & Business Part II: Applications in Sport Business 6. Undertaking Successful Brand Design in Sport 7. Lions, and Tigers, and Bears Oh My: Developing Brand Identity in Sports 8. Building Loyal Consumers in Sport Business 9. Leveraging Sports Brands with the Servicescape Roscoe 10. Brand-Event Fit in Sport Sponsorship Part III: Topical Extensions 11. Recovery Marketing Strategies: A Continual Need in the Sports Industry 12. Leveraging Destinations through Sport Events 13. Leveraging eStrategies and the Online Environment 14. Leveraging Sport for Social Marketing and Corporate Social Responsibility Part IV: Sport Business Case Presentations (online) 15. Leveraging a Mega-Sports Event: The 2010 Winter Olypics, Vancouver BC. Kevin Walker & Raymond Chan, Tourism British Columbia 16. Repositioning the NFL Seahawks' Brand in a Competitive Market Bill Chapin, Marketing & Partnership Development, Seattle Seahawks, & Seattle Sounders FC 17.Seattle U's Transition from D3 to DI Basketball: A President's Experience Stephen V. Sundborg, S.J., Seattle University 18. Leveraging the USOC & ABL Brands: Reflections on Merchandising and Sponsorship Rick Burton, Syracuse University 19. Leading the Turnaround at the Tacoma Rainiers Aaron Artman, Tacoma Rainiers, Schlegel Sports 20. CSR in Sport Business: Best Practices at Brooks Sports Jim Weber, Brooks Sports 21. CSR in Sport Business: Best Practices at Recreation Equipment Inc. Michael Collins, REI