Marketing Organisation (RLE Marketing)

Name: Marketing Organisation (RLE Marketing)
Price: 248.55 EUR
Availability: InStock
Author: Nigel Piercy

Gebonden Engels 2014 9781138791510

€ 248,55

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Samenvatting

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

The study of the organisational location and positioning of the marketing function

The analytical perspectives of information-processing theories of organisation

The relationship between structure and information

Organisational processes

Specificaties

ISBN13:9781138791510

Taal:Engels

Bindwijze:Gebonden

Aantal pagina's:252

Uitgever:Taylor & Francis Ltd

Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop

Serie:Routledge Library Editions: Marketing

Thema:

KJS Verkoop en marketing

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Inhoudsopgave

Part 1: The Organisational Dimensions of Marketing 1. Marketing and Organisational Structure 21. Theories of Organsiation and Decision Making Part 2: Marketing in the Organisation 3. The Departmentation and Positioning of Marketing 4. Responsibility, Power and Politics Part 3: Marketing Structures 5. Structures in the Marketing Organisation 6. Product Management, the Product-Market Matrix Part 4: Organisational Design for Marketing 7. Designing the Marketing Organisation 8. Organisational Strategy for Marketing.