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Research Methods for Business Students

Paperback Engels 2019 9781292208787
Verkooppositie 6437
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project.

With the 8th edition you will discover:
- Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster
- New cases using up-to-date scenarios at the end of each chapter
- Boxed examples throughout of research methods in the news, from student research and in published management research
- A glossary of clear definitions of over 700 research-related terms
- Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research
- Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research
- Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

Specificaties

ISBN13:9781292208787
Taal:Engels
Bindwijze:paperback
Aantal pagina's:872
Druk:8
Verschijningsdatum:20-5-2019
Hoofdrubriek:Algemeen management

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Over Mark Saunders

Mark Saunders werkt aan de Oxford Brookes University Business School. Hij geeft onderwijs op het gebied van onderzoeksmethoden.

Andere boeken door Mark Saunders

Over Philip Lewis

Philip Lewis is verbonden aan Gloucestershire Business School, University of Gloucestershire. Hij geeft onderwijs op het gebied van onderzoeksmethoden.

Andere boeken door Philip Lewis

Over Adrian Thornhill

Adrian Thornhill is verbonden aan Gloucestershire Business School, University of Gloucestershire. Hij geeft onderwijs op het gebied van onderzoeksmethoden.

Andere boeken door Adrian Thornhill

Inhoudsopgave

Preface
Contributors
Publisher’s acknowledgements

1 Business and management research, reflective diaries and the purpose of this book
2 Choosing a research topic and developing your research proposal
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Utilising secondary data
9 Collecting data through observation
10 Collecting primary data using research interviews and research diaries
11 Collecting primary data using questionnaires
12 Analysing data quantitatively
13 Analysing data qualitatively
14 Writing and presenting your project report

Bibliography
Appendices
Glossary
Index

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        Research Methods for Business Students