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Marketing 101

An Essential Guide to the Art of Persuasion

Gebonden EN 2026 9781398854970
€ 19,39
Levertijd ongeveer 11 werkdagen

Samenvatting

This highly-visual guide covers the key subjects you need to know to understand marketing. Packed with informative diagrams, pull-out features and profiles of successful marketing professionals, the book reveals how marketing needs to be not only creative but also informed by everything from commercial law and corporate finance to the global economy. Perfect for both students and those wishing to know how good, effective marketing can play a part in their own business.

Specificaties

ISBN13:9781398854970
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:224

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Managementboek Top 100

€ 19,39
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          Marketing 101