A. Cox,
J. Sanderson,
C. Lonsdale,
G. Watson
e.a.
Business Relationships for Competitive Advantage
Managing Alignment and Misalignment in Buyer and Supplier Transactions
Gebonden Engels 2003 9781403919045Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
Specificaties
ISBN13:9781403919045
Taal:Engels
Bindwijze:Gebonden
Uitgever:Palgrave Macmillan UK
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