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Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Gebonden Engels 2017 9781509832163
Verkooppositie 9156
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'Blue Ocean Shift' is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.

They show why nondisruptive creation is as important as disruption in seizing new growth. 'Blue Ocean Shift' is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, 'Blue Ocean Shift' is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey.

'Blue Ocean Shift' is indispensable for anyone committed to building a compelling future.


Aantal pagina's:320


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Over Chan Kim

Professor Chan Kim is samen met Renée Mauborgne oprichter van het INSEAD Blue Ocean Strategy Institute. Hij is hoogleraar strategie en internationaal management op INSEAD op de Bruce D. Henderson leerstoel van de Boston Consulting Group. Kim is als adviseur werkzaam voor verschillende multinationals in Europa, de VS en Azië. Daarnaast is hij Fellow van het World Economic Forum in Davos en adviserend lid van de Europese Unie. Hij schreef talloze artikelen over strategie en management die gepubliceerd werden in de toonaangevende bladen.

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Part 1: Blue Ocean Shift

1. Reach beyond the best
2. The fundamentals of market-creating strategy
3. The mind of a Blue Ocean strategist
4. Humanness, confidence, and creative competence

Part 2: The Five Steps to Making a Blue Ocean Shift

Step one: Get started
5. Choosing the right place to start
6. Constructing the right Blue Ocean team

Step two: Understand where you are now
7. Getting clear about the current state of play

Step three: Imagine where you could be
8. Uncovering the hidden pain points that limit the size of your industry
9. Discovering an ocean of noncustomers

Step four: Find how you get there
10. Reconstructing market boundaries - systematically
11. Developing alternative Blue Ocean opportunities

Step five: Make your move
12. Selecting your Blue Ocean move and conducting rapid market tests
13. Finalizing and launching your Blue Ocean move

Epilogue: A national Blue Ocean shift in action

About the authors

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