Marc-Oliver Jauch
Uniform Across-the-Board Promotions
Gebonden Engels 2014 2014e druk 9783319071145
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Specificaties
ISBN13:9783319071145
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:102
Uitgever:Springer International Publishing
Druk:2014
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
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Inhoudsopgave
Introduction.- Conceptual Framework.- Impact of Uniform Across the Board Promotions on Short-term Store Revenues.- Adjustment and Permanent Effects of Uniform Across the Board Promotions.- UABPs: Antecedents and Consequences on a Household Level.- Summary of Results.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan