Christoph Kunne,
Christoph Künne
Online Intermediaries for Co-Creation
An Explorative Study in Healthcare
Gebonden Engels 2017 9783319511238Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.
Specificaties
ISBN13:9783319511238
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:224
Uitgever:Springer Verlag
Verschijningsdatum:26-7-2017
Hoofdrubriek:Inkoop en logistiek
Lezersrecensies
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Inhoudsopgave
Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
