Manfred Kirchgeorg,
Werner Dornscheidt,
Wilhelm Giese,
Norbert Stoeck
e.a.
Trade Show Management
Planning, Implementing and Controlling of Trade Shows, Conventions and Events.
Gebonden Engels 2005 2005e druk 9783409143332(MB) CB:0/0 MB:0 BS:2
Samenvatting
Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.
Specificaties
ISBN13:9783409143332
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:1136
Uitgever:Gabler Verlag
Druk:2005
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
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Inhoudsopgave
The historic development of trade shows
Requirements in terms of infrastructure and location
Country-specific peculiarities of trade show management
Trade show market research
Product development strategies
Strategic alliances, collaborative ventures and networks
Project management
Trade show controlling
Event, congress and service management by trade show companies
Managing exhibitors and visitors
Requirements in terms of infrastructure and location
Country-specific peculiarities of trade show management
Trade show market research
Product development strategies
Strategic alliances, collaborative ventures and networks
Project management
Trade show controlling
Event, congress and service management by trade show companies
Managing exhibitors and visitors
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
