

Igor Nowé heeft verschillende marketing- en salesfuncties bekleed bij verschillende nationale en internationale bedrijven. Momenteel is hij docent Marketing en Account Management aan de Odisee Hogeschool (Brussel). Hij doceert ook B2B, strategie en merkactivatie aan Ehsal Management School (Brussel) en binnen het MBA-programma van de Flanders Business School (KU Leuven).
Meer over Igor NowéMarketing
Reinventing the basics
Paperback Engels 2025 1e druk 9789020934052Samenvatting
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.
Why?
- No previous knowledge needed
- Step-by-step approach
- Focus on the digital world
- Checklists to see if you understood the theory
- Supported with AI to help with studying
What?
- Evolution of marketing throughout the years, based on the changes in consumer behavior
- SAVE-model
- Customer Decision Journey
- Operational marketing marketing
- How to make up a draft of a marketing plan
- Strategic marketing
Who?
- Bachelor students (professional / academic)
- (Professional) people without any knowledge in marketing, but who would like to take the first steps in that area
- Marketing / Commercial professionals
Specificaties
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan