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Management

Marc Oosterhout

Merklogica

In Merklogica laat merkstrateeg Marc Oosterhout zien hoe organisaties een onderscheidend merk bouwen én consistent laten groeien. Aan de hand van logische stappen verbindt hij theorie, gedragsinzichten en praktijkervaring..
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Management

Geef richting aan je organisatie, team of carrière met boeken over leiderschap, strategie en samenwerking. Van praktische handvatten tot inspirerende visies – hier vind je managementliteratuur die werkt.

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onbekend Engels20229781292411385 15-2-2022
For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world.  Meer
€ 56,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20229781292417202 10-11-2022
For courses in International Trade. A balanced approach to theory and policy applications International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline.  Meer
€ 110,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20259781265172251 12-3-2025
This text primarily aims to make students aware of and increase their sensitivity to different accounting fraud schemes, put them in a position of accounting professionals who faced difficult ethical conflicts, and provide them with the tools, training, and skills to determine the most ethical course of action.  Meer
€ 95,38
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20089781349373482 19-9-2008
In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either 'hedgehogs,' who view leadership as a single-minded track driven by unwavering rules, or 'foxes,' who assess and re-evaluate their goals and strategies based on ever-changing factors in business, politics, and culture.  Meer
€ 80,29
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20229781316513033 22-12-2022
Although diversity in companies is a topic of great interest, significant aspects of the issue are often left out of the debate. The Corporate Diversity Jigsaw connects all the dots so that steps taken to address issues of diversity in business organisations can be more effective.  Meer
€ 103,46
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20249781316513170 21-11-2024
In the rapidly changing world of digital healthcare research this book offers a digital lens in the participatory perspective of ethnography, a qualitative methodology.  Meer
€ 122,79
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels20099781349310517 16-7-2009
This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from case studies and international firms, illustrating the stepping stones to a comprehensive stakeholder management.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349310661 16-7-2009
As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20109781349311224 13-5-2010
Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349311392 28-8-2009
Analyzing the development of small and medium enterprises (SMEs) in Asian developing countries, the book is based on a survey of key literature and data on SMEs with the focus on; recent development, export performance, main constraints, competitiveness, innovation and technology transfer, and female entrepreneurs.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349311538 21-8-2009
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20109781349311576 23-6-2010
This book discusses the impact of government policy, other institutional arrangements, organizational practices, collective and individual behaviour, on things of importance to many of us: work, employment, pay, work environments, learning, participation and voice.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349311675 23-7-2009
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.  Meer
€ 68,09
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20119781349311699 3-10-2011
Focusing on safety and environmental protection issues, this book provides incisive, cutting-edge theoretical analysis that evaluates the impact of new automotive technologies, and the associated public policies, on social welfare.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349311712 11-9-2009
Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on behavioral aspects of governance such as how to evaluate and process information provided to the board, how to critically question without de-motivating, and how to balance interests of different stakeholders.  Meer
€ 68,09
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20099781349311873 22-10-2009
Recent events suggest liberal capitalism harbours two dangerous seeds of self-destruction; growing inequality and a tendency for markets to spiral out of control.  Meer
€ 49,79
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20119781349312177 6-6-2011
This book looks at the space industry from a business perspective, with a focus on international competition. The space industry traces its origins to the middle of last century as a government/military domain and the author now looks at the ongoing evolution of space exploration and travel, and projects the future of the industry.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20119781349312245 27-5-2011
Presenting findings from research into Sweden's leading multinationals this book focuses on engineering companies operating in global industries such as pharmaceutical, aerospace, packing systems and automotive.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20109781349312269 14-10-2010
Evidence shows that organizations with both a CEO and a team involved in sourcing strategy and supplier configuration make more effective decisions. If the wrong supplier is chosen, performance can be negatively affected.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20119781349312634 3-5-2011
Women are now part of senior management in higher education (HE) to varying degrees in most countries and actively contribute to the vision and strategic direction of universities.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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