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In Merklogica laat merkstrateeg Marc Oosterhout zien hoe organisaties een onderscheidend merk bouwen én consistent laten groeien. Aan de hand van logische stappen verbindt hij theorie, gedragsinzichten en praktijkervaring..
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Management

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Ruth Rentschler
Arts Governance
Paperback Engels20189781138499485 12-2-2018
Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation – a development which has led to the need for new types of board members who have a greater understanding of 'mission, money and merit' within a cultural construct.  Meer
€ 66,57
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Matthew Okai
Social Valuation in Agricultural Policy Analysis
Paperback Engels20209781138346147 12-2-2020
First published in 1999, this volume is intended to encourage appreciation of the cardinal significance for integrating macroeconomic policy variables and environmental factors and any other relevant externalities into sectoral policy analysis as a tool for improving choice of strategic factors in agricultural development, investment of allocative efficiency in agriculture and environmental protection and overall agricultural development management.  Meer
€ 52,20
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Tony Wild
Best Practice in Inventory Management
Gebonden Engels20179781138294424 31-10-2017
Best Practice in Inventory Management 3E offers a simple, entirely jargon-free and yet comprehensive introduction to key aspects of inventory management.  Meer
€ 190,48
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Raghbendra Jha
Facets of India's Economy and Her Society Volume I
gebonden Engels20189781137565532 20-3-2018
‘Jha is the right scholar and economist to take readers through the development of the Indian economy. Readers will be in good hands.’ —Edmund Phelps, Columbia University, USA, and winner of the 2006 Nobel Prize in Economics ‘This is perhaps the best and most scholarly contribution to understanding the Indian Economy and Society.  Meer
€ 157,46
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D. Wolf
Public Relations in China
paperback Engels20159781137483799 17-9-2015
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.  Meer
€ 33,70
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Knowledge Leadership
Gebonden Engels20179781138166516 26-4-2017
In Knowledge Leadership, Cavaleri and Seivert describe the dawning of a new era in which individuals are “leading” rather than “managing” knowledge.  Meer
€ 190,48
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Domain Names Rewired
Gebonden Engels20129781118312629 4-12-2012
An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000.  Meer
€ 73,88
Levertijd ongeveer 16 werkdagen | Gratis verzonden
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SM Focardi
Mathematical Methods for Finance – Tools for Asset and Risk Management
Gebonden Engels20139781118312636 5-11-2013
€ 150,36
Levertijd ongeveer 9 werkdagen | Gratis verzonden
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Jeswald W. Salacuse
Real Leaders Negotiate!
gebonden Engels20179781137591142 11-7-2017
This book examines the central role of negotiation in gaining, exercising, and retaining leadership within organizations, large and small, public and private.  Meer
€ 57,89
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LEAD: Leadership Effectiveness in Africa and the African Diaspora
gebonden Engels20169781137591197 4-11-2016
This book considers the new business environment of modern-day Africa, addressing how management styles must adapt to societal changes across the continent.  Meer
€ 151,08
Levertijd ongeveer 9 werkdagen | Gratis verzonden
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Assessing Building Performance
Gebonden Engels20159781138174108 22-12-2015
The building performance evaluation (BPE) framework emphasizes an evaluative stance throughout the six phases of the building delivery and life cycle: (1) strategic planning/needs analysis; (2) program review; (3) design review; (4) post-construction evaluation/review; (5) post-occupancy evaluation; and, (6) facilities management review/adaptive reuse.  Meer
€ 190,48
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Jan Vecer
Stochastic Finance
Paperback Engels20179781138116412 14-6-2017
Unlike much of the existing literature, Stochastic Finance: A Numeraire Approach treats price as a number of units of one asset needed for an acquisition of a unit of another asset instead of expressing prices in dollar terms exclusively.  Meer
€ 100,56
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Matteo De Angelis
Sustainable Luxury Brands
gebonden Engels20179781137601582 7-2-2017
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.  Meer
€ 185,91
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Utilizing New Information Technology in Teaching of International Business
Gebonden Engels20189781138478978 27-3-2018
Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively.  Meer
€ 107,09
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Patrick Legohérel
Marketing for Tourism and Hospitality
Gebonden Engels20199781138121270 19-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
€ 207,27
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Patrick Legohérel
Marketing for Tourism and Hospitality
Paperback Engels20199781138121294 21-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
€ 63,58
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Institutional Leases in the 21st Century
Gebonden Engels20189781138461185 1-4-2018
Since the 1980s the "institutional" lease has undergone a dramatic transformation. Landlord-orientated FRI leases for a term of twenty-five years with no breaks and upwards-only rent reviews have retreated before market demands for shorter, more flexible letting arrangements and, recently, in the face of threatened legislation.  Meer
€ 249,94
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Marc Roberts
Performance Hubs
Gebonden Engels20189781138463547 8-6-2018
A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level.  Meer
€ 242,83
Levertijd ongeveer 11 werkdagen | Gratis verzonden
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Harry Alder
Handbook of NLP
Paperback Engels20179781138275195 31-3-2017
Since its Californian beginnings a generation ago, Neurolinguistic Programming (NLP) has won world-wide recognition as probably the most powerful set of tools available for improving communication, thinking and problem-solving.  Meer
€ 57,89
Levertijd ongeveer 11 werkdagen | Gratis verzonden
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Ernesto R. Gantman
Capitalism, Social Privilege and Managerial Ideologies
Paperback Engels20209781138356641 12-10-2020
Originally published in 2005. This book analyzes the evolution of administrative thought from the nineteenth century to the present, considering it as ideological discourse.  Meer
€ 53,62
Levertijd ongeveer 11 werkdagen | Gratis verzonden
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