Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Marc Fauconnier
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Klaas Kroezen
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TOP 5 Marketing

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Rubriek: Marketing

Gebonden Engels20149781138787247 22-8-2014
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government…  Meer
€ 211,13
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20149781138790834 22-8-2014
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.  Meer
€ 248,55
Levertijd ongeveer 11 werkdagen
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Gebonden Engels19969781138758919 1-3-1996
The pamphlets, newspaper articles and tracts in this collection provide source material for the study of the Anti-Corn Law campaigns of the 1830s and 1840s and their role in the formation of popular economics in Britain.  Meer
€ 264,79
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Gebonden Engels20149781138794054 22-8-2014
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.  Meer
€ 248,55
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Paperback Engels20159781138801547 23-12-2015
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself…  Meer
€ 70,07
Levertijd ongeveer 11 werkdagen
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Paperback Engels20149781138802957 30-5-2014
The Economic Partnership Agreements between the European Union and the Africa, Caribbean, and Pacific (ACP) countries have drastically restructured Europe’s trade architecture towards the third world. This volume examines the consequences of EPAs for development in sub-Saharan Africa (SSA)…  Meer
€ 90,23
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Paperback Engels20149781138806276 23-6-2014
Providing readers with a multi-faceted assessment of the implementation of fiscal policies in the euro zone and their macroeconomic effects five years after the inception of the euro, this book, international in perspective and scope, is the first reliable reference source for discussions in this…  Meer
€ 84,47
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Gebonden Engels20149781138793552 22-8-2014
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved…  Meer
€ 150,68
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Gebonden Engels20149781138795082 23-12-2014
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied…  Meer
€ 310,70
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Paperback Engels20149781138795822 17-7-2014
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a…  Meer
€ 95,98
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20159781138801769 4-8-2015
In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information…  Meer
€ 248,55
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Gebonden Engels20179781138808775 26-7-2017
This book highlights the interconnectedness of integrity with philosophical history, leadership, managerial decision-making, and organizational effectiveness in a wide variety of contexts (e.g., time theft in organizations and family business)…  Meer
€ 278,24
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Paperback Engels20169781138812277 30-9-2016
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game…  Meer
€ 85,91
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Gebonden Engels20169781138817685 5-4-2016
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes…  Meer
€ 248,55
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Gebonden Engels20169781138846494 17-11-2016
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field…  Meer
€ 418,41
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Paperback Engels20159781138876620 7-5-2015
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems?…  Meer
€ 91,67
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Gebonden Engels20169781138890855 11-2-2016
This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts…  Meer
€ 310,70
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Gebonden Engels20179781138918245 21-6-2017
It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China…  Meer
€ 303,26
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Paperback Engels20159781138948280 26-8-2015
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues…  Meer
€ 74,39
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Paperback Engels20159781138971387 26-11-2015
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated…  Meer
€ 74,39
Levertijd ongeveer 11 werkdagen
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