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Klaas Kroezen

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Jeanne Bakker

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De strategische noodzaak van de derde ring

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Martin van Kranenburg

Van SEO naar GEO

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Ingmar de Lange

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Karel Jan Alsem

Strategische marketingplanning

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Saskia Kerkhof

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Janneke Sinot

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Chantal Smink

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Janneke van Meenen

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Tom van Bommel

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Stephan van Slooten

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Verwacht 01-06-2027

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Pagina 106 van 15.417 resultaten

Rubriek: Marketing

Francesco Merloni

Corruption and Public Administration

Gebonden EN02-10-20189781138366725

Corruption and Public Administration looks at public sector organizations and what they have achieved since signing the UN Convention Against Corruption (UNCAC) Agreement in Merida in 2004. It examines how the signee countries engaged in the set-up of institutions to contain corruption in public… Meer

€ 255,76

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Levertijd ± 11 werkdagen

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Gaetano Aiello Raffaele Donvito Tiziano Vescovi

Global Branding and Country of Origin

Paperback EN18-09-20189781138379428

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international… Meer

€ 41,47

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Elena Baikaltseva Ralf Leinemann

Media Relations Measurement

Paperback EN23-08-20189781138380943

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models… Meer

€ 81,94

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Museum Store Association

Museum Store: The Manager's Guide

Gebonden EN11-07-20179781138404434

Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional… Meer

€ 304,60

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Wolff Olins

The New Guide to Identity

Gebonden EN07-07-20179781138407862

It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to… Meer

€ 304,60

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Rob Davidson Tony Rogers

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Gebonden EN23-11-20159781138852143

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector… Meer

€ 304,60

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Sang Min (Leo) Whang

The New Consumer Psychology

Gebonden EN03-11-20159781138898929

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires… Meer

€ 249,65

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Katie Angliss Nigel Jackson

A Practical Guide to Event Promotion

Paperback EN20-06-20179781138915343

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets… Meer

€ 94,30

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Linda Brennan Lukas Parker Robert Crawford

Global Advertising Practice in a Borderless World

Gebonden EN08-06-20179781138918306

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are… Meer

€ 255,76

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Bang Nguyen Charles Dennis Eleonora Pantanoe.a.

Internet Retailing and Future Perspectives

Paperback EN05-12-20169781138940529

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to… Meer

€ 118,09

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Marylyn Carrigan Morven G. McEachern

Contemporary Issues in Green and Ethical Marketing

Paperback EN26-08-20159781138948280

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues… Meer

€ 74,72

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Barrie Gunter

The Psychology of Consumer Profiling in a Digital Age

Gebonden EN16-05-20169781138957961

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success… Meer

€ 249,65

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Arnold K. Weinstein

Marketing (RLE Marketing)

Paperback EN26-11-20159781138980518

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. Meer

€ 74,72

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Tony Carter William Winston

The Aftermath of Reengineering

Paperback EN30-09-20219781138988750

Explore the multifaceted steps needed for a successful reengineering process!With The Aftermath of Reengineering: Downsizing and Corporate Performance, you will explore the effectiveness of business organizations after they have significantly changed how they do business… Meer

€ 57,37

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Adam Gray

Brilliant Social Media

Paperback EN26-09-20139781292001135

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy to get real… Meer

€ 25,16

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Levertijd ± 9 werkdagen

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Caleb Storkey Minter Dial

Futureproof

Paperback EN07-09-20179781292186399

****Futureproof has been officially announced as winner of the hotly contested 'Embracing Change' category in The Business Book Awards 2018.**** The judges found Futureproof to be a highly readable, well presented, clearly structured book that covers an impressive range of disruptive technologies… Meer

€ 22,32

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Ritchie Mehta

New Marketing Playbook, The

Paperback EN08-07-20219781292373805

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and… Meer

€ 29,43

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Zacharia Nasr

The Dictionary of Economics and Commerce English/French/Arabic

Paperback EN01-01-19799781349035571

geen beschrijving beschikbaar

€ 19,29

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Nick Gardner

A Guide to United Kingdom and European Community Competition Policy

Paperback EN01-01-19909781349107841

Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration. Meer

€ 61,99

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Ralph Meima Ulrich Steger

The Strategic Dimensions of Environmental Management

Paperback EN01-01-19989781349145669

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress… Meer

€ 122,99

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Jouw brein liegt - ‘Wat een heerlijk boek’

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Nieuw in Marketing

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Jouw brein liegt - ‘Wat een heerlijk boek’

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