Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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€ 27,50
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Verwacht op 14-11-2026
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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden Engels20239781032583594 30-10-2023
This book presents a practical guide to help businesses navigate the complex topics of sustainability in the food industry.  Meer
€ 263,94
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20259781032583662 4-6-2025
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the…  Meer
€ 140,11
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20269781032588292 30-3-2026
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating…  Meer
€ 263,94
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Paperback Engels20249781032589589 9-8-2024
This book takes degrowth theorising in the direction of honouring collaboration, creating new dialogues and emphasising growth and human capacities. Traditionally, degrowth theorising has focussed on reduction and non‑growth…  Meer
€ 62,68
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20249781032590721 23-4-2024
This book bridges the existing gap between the theory and practices related to international finance. It discusses banking theories and operational procedures relating to the methods of payment with special reference to LCs, like revolving LCs, back-to-back LCs, and so on, with specific applications…  Meer
€ 263,94
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Paperback Engels20269781032591377 21-5-2026
This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built.  Meer
€ 74,37
Levertijd ongeveer 16 werkdagen
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Paperback Engels20269781032594002 22-5-2026
This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services.  Meer
€ 74,37
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Gebonden Engels20259781032598116 26-3-2025
This book is a comprehensive, step-by-step learning guide towards understanding entire value chain of Business Analytics, its inter-related components and hence signifying its role in business decision making in India and globally.  Meer
€ 263,94
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Paperback Engels20269781032600406 28-9-2026
Waste is omnipresent, with consequences that are increasingly visible. Despite considerable efforts by the waste-management sector to keep it out of sight and out of mind, current waste levels pose a challenge to the welfare of today and tomorrow, from the squandering of resources to lasting…  Meer
€ 64,11
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20239781032603766 1-12-2023
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing…  Meer
€ 206,78
Levertijd ongeveer 16 werkdagen
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Paperback Engels20259781032603919 6-5-2025
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.  Meer
€ 74,37
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20259781032605388 1-12-2025
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing…  Meer
€ 49,91
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20259781032605609 4-3-2025
Courage lies at the heart of leadership. Leaders need courage to make wise decisions, not self-interested ones. They need to be able to set aside their egos, to feel vulnerable, to face challenges, yet remain principled and hold the course…  Meer
€ 58,37
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20259781032609171 9-6-2025
This book characterizes and evaluates how stock markets operate in European Union (EU) countries in terms of the sustainable development of public companies. It presents the methodology for constructing ESG indicators, with particular emphasis on Refinitiv, which is one of the largest and most…  Meer
€ 263,94
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Paperback Engels20259781032615394 26-12-2025
Discusses practical earnings management methods within the accounting and taxation realms and provides profound insights into how profits can be influenced through accounting choices and real business transactions…  Meer
€ 74,37
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Gebonden Engels20259781032616711 20-8-2025
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural…  Meer
€ 86,60
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259781032626284 31-10-2025
Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication…  Meer
€ 97,30
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20239781032626482 5-12-2023
This book explores links between environmental knowledge management and sustainability challenges faced by organisations, individuals and society. It will be of value to students and researchers with a focus on tourism.  Meer
€ 263,94
Levertijd ongeveer 16 werkdagen
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Paperback Engels20259781032626499 6-5-2025
This book explores links between environmental knowledge management and sustainability challenges faced by organisations, individuals and society. It will be of value to students and researchers with a focus on tourism.  Meer
€ 74,37
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20249781032507866 6-6-2024
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity, with logical data-driven conclusions to provide an…  Meer
€ 62,14
Levertijd ongeveer 11 werkdagen
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