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Rubriek: Marketing

paperback Engels20239789811684081 20-5-2023
This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making.  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229789811664328 1-2-2022
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20179789813201958 24-1-2017
Asia is the most populated geographical region, with 50% of the world's inhabitants living there.  Meer
€ 67,67
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels20229789811965081 20-11-2022
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
€ 192,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229789811950162 1-10-2022
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher  education  institutions  operate  in  a  strong  competitive  environment  due  to  the homogenous  nature  of  their  services  and  always  look  for  new  marketing  strategies  to  be competitive  in  the  marketplace.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 363,30
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels20189789811099403 25-7-2018
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media.  Meer
€ 156,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239789811664359 2-2-2023
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20249789819706068 20-4-2024
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds.  Meer
€ 114,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 116,94
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20099789812838278 21-10-2009
Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.  Meer
€ 79,26
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels20229789811614446 12-7-2022
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
€ 213,16
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20199789811341489 9-2-2019
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  Meer
€ 204,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20189789811093098 30-5-2018
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 73,46
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels20249789811951282 3-1-2024
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.  Meer
€ 78,78
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20229789811642395 9-12-2022
The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 116,94
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels20189789811094552 16-6-2018
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.  Meer
€ 156,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20229789815009118 15-3-2022
€ 26,03
Levertijd ongeveer 8 werkdagen | Gratis verzonden

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