Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Paperback Engels20179781138038967 30-8-2017
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional…  Meer
€ 111,28
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Paperback Engels20179781138060586 21-9-2017
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how…  Meer
€ 63,37
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Paperback Engels20179781138118270 22-5-2017
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these…  Meer
€ 52,35
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Gebonden Engels20169781138143012 31-3-2016
A multi-disciplinary overview providing new theories, critical analyses and the latest reasearch on this very fashionable topic. Includes chapters on consumption studies in anthropology, economics, history, sociology and many more areas.  Meer
€ 280,84
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Gebonden Engels20169781138147959 22-7-2016
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold…  Meer
€ 280,84
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Gebonden Engels20169781138177666 18-7-2016
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking…  Meer
€ 280,84
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Paperback Engels20169781138205994 4-8-2016
This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders…  Meer
€ 88,61
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Paperback Engels20169781138215252 4-8-2016
Business and human rights has emerged as a distinct field within the corporate governance movement. This book draws on the UN Guiding Principles and recent national plans of action, to provide an overview of relevant developments within the ASEAN region…  Meer
€ 94,66
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Gebonden Engels20179781138732537 27-7-2017
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and…  Meer
€ 260,85
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Paperback Engels20179781138778207 17-10-2017
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer…  Meer
€ 67,46
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Gebonden Engels20149781138786332 22-8-2014
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world…  Meer
€ 170,20
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Gebonden Engels20149781138788398 22-8-2014
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product…  Meer
€ 280,84
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Gebonden Engels20149781138791633 22-8-2014
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an…  Meer
€ 280,84
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Paperback Engels20159781138803329 4-9-2015
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences…  Meer
€ 90,13
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Gebonden Engels20169781138817685 5-4-2016
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes…  Meer
€ 260,85
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Paperback Engels20239781292721590 31-7-2023
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For principles of marketing courses that require a comprehensive text…  Meer
€ 102,94
Levertijd ongeveer 9 werkdagen
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€ 183,99
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Paperback Engels20129781349435470 28-9-2012
YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence…  Meer
€ 61,99
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Paperback Engels20139781349444458 28-3-2013
The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia…  Meer
€ 74,19
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Paperback Engels20149781349476527 25-9-2014
Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages.  Meer
€ 122,99
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