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Rubriek: Marketing

gebonden Engels20239789811994579 4-2-2023
​This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. Based on the perspective of dynamic governance of the whole process, starting from the theoretical framework, this book analyzes the gap between the current situation and requirements of security management, defines its nature, function, object and system, and designs and constructs the whole process security management organization and operation system of e-commerce.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20189789811352911 29-12-2018
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process.  Meer
€ 192,99
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paperback Engels20189789811353444 23-12-2018
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.  Meer
€ 120,99
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paperback Engels20189789811353482 25-12-2018
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market.  Meer
€ 220,59
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gebonden Engels20229789811965081 20-11-2022
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
€ 192,99
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paperback Engels20239789819983209 16-12-2023
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security.  Meer
€ 54,99
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Gebonden Engels20229789811240799 20-6-2022
€ 102,45
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gebonden Engels20239789811944567 2-1-2023
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.  Meer
€ 110,79
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gebonden Engels20249789819702848 21-4-2024
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.  Meer
€ 192,99
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gebonden Duits20239789811959837 6-5-2023
Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt.  Meer
€ 62,67
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gebonden Engels20239789819967360 29-9-2023
This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media.  Meer
€ 84,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20269798214052489 11-3-2026
€ 98,37
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gebonden Engels20239789819941285 10-8-2023
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.  Meer
€ 168,99
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paperback Engels20189789811356346 23-12-2018
This book investigates the industrial agglomeration and dispersion within a country under trade liberalization and interregional integration by considering both economic forces and geographical elements.  Meer
€ 60,99
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paperback Engels20199789811343254 9-2-2019
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
€ 240,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20189789811351389 12-12-2018
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance.  Meer
€ 96,99
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paperback Engels20199789811338861 30-1-2019
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20129789401057462 6-10-2012
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems.  Meer
€ 120,99
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gebonden Engels20189789811062940 30-1-2018
This book examines the interplay between trade and the environment, with a focus on the Indian textile sector. While it is often claimed that developed countries’ non-tariff trade measures adversely affect the trade prospects of developing countries, establishing that claim systematically is a challenging task.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20189789811099403 25-7-2018
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media.  Meer
€ 156,99
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