Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden Engels20269783032175335 31-7-2026
This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme "Management, Culture and Arts Synergies for Future Innovative Tourism Development," which took place in Corfu…  Meer
€ 264,99
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Gebonden Engels20269783032199461 29-5-2026
This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France…  Meer
€ 240,99
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Paperback Engels20269783032212061 3-8-2026
This book offers an integrated and multidisciplinary exploration of artificial intelligence, presenting its economic, legal, and societal implications through a uniquely cross-sectoral lens. Bringing together leading scholars and original research from multiple fields, it provides readers with a…  Meer
€ 204,99
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Paperback Engels20269783032304070 25-6-2026
The 8th International Conference on HCI in Games, HCI-Games 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026 . A total of 7435 individuals from academia, research…  Meer
€ 80,19
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Paperback Engels20139781475785074 26-4-2013
E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business…  Meer
€ 180,99
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Paperback Engels20179781484228500 21-6-2017
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies…  Meer
€ 34,59
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Paperback Engels20189781484239537 11-12-2018
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today…  Meer
€ 40,59
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Paperback Engels20209781484258071 2-5-2020
Gain a broad understanding of how PCI DSS is structured and obtain a high-level view of the contents and context of each of the 12 top-level requirements. The guidance provided in this book will help you effectively apply PCI DSS in your business environments, enhance your payment card defensive…  Meer
€ 66,99
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Paperback Engels20149781489973443 8-8-2014
​​ E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals…  Meer
€ 60,99
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Paperback Engels20129781475710359 24-7-2012
Semantic Issues in e-Commerce Systems comprises the proceedings of the Ninth Working Conference on Database Semantics, which was sponsored by the International Federation for Information Processing (IFIP) and held in Hong Kong in April 2001…  Meer
€ 120,99
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Paperback Engels20139781475764932 25-3-2013
In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for…  Meer
€ 120,99
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Paperback Engels20139781475768619 21-3-2013
BE 2002 is the second in a series of conferences on eCommerce, eBusiness, and eGovemment organised by the three IFIP committees TC6, TC8, and TCll. As BE 2001 did last year in Zurich, BE 2002 continues to provide a forum for users, engineers, and researchers from academia, industry and government to…  Meer
€ 240,99
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Paperback Engels20139781475775310 26-6-2013
I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce…  Meer
€ 240,99
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Paperback Engels20179781484229033 9-9-2017
Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required…  Meer
€ 72,99
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Paperback Engels20179781484231135 18-10-2017
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering…  Meer
€ 42,99
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Paperback Engels20219781484271001 18-6-2021
Each year we witness several paradigm shifts in mobility systems and services, increasingly so as technology progresses. The future of mobility is people-centric, software-defined, connected, and electric…  Meer
€ 66,99
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Paperback Engels20229781484283059 13-7-2022
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a…  Meer
€ 60,99
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Gebonden Engels20199783030049324 21-3-2019
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer…  Meer
€ 196,19
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Paperback Engels20199783030063214 12-1-2019
This book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and assess options and considerations for the music industries’…  Meer
€ 108,99
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Paperback Engels20199783030070182 11-2-2019
This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what extent the two cultures can be reconciled, and conversely what makes each of them unique…  Meer
€ 132,99
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