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Saskia Kerkhof

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Janneke Sinot

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Pagina 132 van 15.376 resultaten

Rubriek: Marketing

Sinan Ünsar

Leadership and Communication

Gebonden EN12-06-20149783319052472

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. First the book provides a contextual framework to explain the role and importance of the topic… Meer

€ 60,99

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Oliver Busch

Programmatic Advertising

Paperback EN31-03-20189783319797212

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media… Meer

€ 72,99

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Anastasia Stratigea Vicky Katsoni

Tourism and Culture in the Age of Innovation

Paperback EN07-04-20189783319801636

This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and… Meer

€ 180,99

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Hakan Danis Mehmet Huseyin Bilgin

Entrepreneurship, Business and Economics - Vol. 1

Paperback EN25-04-20189783319801735

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological… Meer

€ 240,99

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Ioannis Rokas Peter Kochenburger Pierpaolo Marano

The "Dematerialized" Insurance

Paperback EN14-06-20189783319803470

This book adopts an international perspective to examine how the online sale of insurance challenges the insurance regulation and the insurance contract, with a focus on insurance sales, consumer protection, cyber risks and privacy, as well as dispute resolution… Meer

€ 168,99

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Bodo B. Schlegelmilch

Global Marketing Strategy

Paperback EN24-04-20189783319799216

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including… Meer

€ 60,99

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Emmanuelle Rigaud-Lacresse Fabrizio Maria Pini

New Luxury Management

Paperback EN15-07-20189783319824154

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found… Meer

€ 141,29

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Kacy Kyungok Kim

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Paperback EN24-04-20189783319799872

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it… Meer

€ 240,99

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Bang Nguyen Dilip S. Mutum Sanjit Kumar Roy

Services Marketing Cases in Emerging Markets

Paperback EN22-04-20189783319814124

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial… Meer

€ 84,99

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Manlio Del Giudice Maria Rosaria Della Peruta

The Satisfaction of Change

Paperback EN07-08-20189783319824550

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce… Meer

€ 135,19

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Larry Dwyer Renata Tomljenović Sanda Čorak

Evolution of Destination Planning and Strategy

Paperback EN11-07-20189783319825366

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union… Meer

€ 171,79

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Christiane Prange

Market Entry in China

Paperback EN20-06-20189783319804996

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive… Meer

€ 84,99

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Daniel R. Fesenmaier Zheng Xiang

Design Science in Tourism

Paperback EN16-06-20189783319826608

This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of… Meer

€ 264,99

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Samuel O. Idowu Stephen Vertigans

Corporate Social Responsibility

Paperback EN12-06-20189783319817194

This book highlights the multi-faceted nature of corporate social responsibility and the need for greater engagement across academia to help develop the mechanisms needed to encourage socially responsible approaches across the board… Meer

€ 180,99

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Michael Intal Magcamit

Small Powers and Trading Security

Paperback EN07-07-20189783319817538

This book examines why and how small powers link their security interests and trade agendas, and how security threats influence the facilitation and outcome of their trade activities. In doing so, it analyses the increasingly complex connections between trade and security, demonstrating how these… Meer

€ 61,99

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Samuel O. Idowu Stephen Vertigans

Stages of Corporate Social Responsibility

Paperback EN28-06-20189783319828503

This book presents a multidisciplinary and multifaceted view of the state of corporate social responsibility (CSR) development in organizations in different industries around the world. It is based on the assumption that companies today must shift their focus to their long-term prosperity and the… Meer

€ 156,99

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Zvezdan Vukanović

Foreign Direct Investment Inflows Into the South East European Media Market

Paperback EN30-05-20189783319808284

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their… Meer

€ 120,99

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Claudio A. Saavedra

The Marketing Challenge for Industrial Companies

Paperback EN27-05-20189783319808499

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing… Meer

€ 156,99

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Gordan Jezic Lakhmi C. Jain Robert J. Howlette.a.

Agent and Multi-Agent Systems: Technology and Applications

Paperback EN30-05-20189783319819884

The modern economy is driven by technologies and knowledge. Digital technologies can free, shift and multiply choices, often intruding on the space of other industries, by providing new ways of conducting business operations and creating values for customers and companies… Meer

€ 120,99

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Francis Srun

Luxury Selling

Paperback EN18-07-20189783319833118

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer… Meer

€ 47,35

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Nieuw in Marketing

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

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