Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
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-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
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When digital becomes human
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Schrijven voor het brein
Martin van Kranenburg
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34,95
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
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Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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4
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
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5

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Tips van de redactie

Merklogica
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De Offertebijbel
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Marketing Top Models
Frederik Picard
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Schakel - Leiderschap in marketing
Irene van Cappellen
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Reserveer nu

Online marketing is stuk
Chantal Smink
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Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
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Marketing

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Rubriek: Marketing

Paperback EN31-03-20189783319797212
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media… Meer
€ 72,99
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Paperback EN07-04-20189783319801636
This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and… Meer
€ 180,99
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Paperback EN14-06-20189783319803470
This book adopts an international perspective to examine how the online sale of insurance challenges the insurance regulation and the insurance contract, with a focus on insurance sales, consumer protection, cyber risks and privacy, as well as dispute resolution… Meer
€ 168,99
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Gebonden EN01-04-20159783319161143
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment… Meer
€ 60,99
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Gebonden EN13-07-20159783319169361
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management… Meer
€ 180,99
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Paperback EN14-08-20159783319231433
This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. The 17 full papers and 3 short papers presented were carefully reviewed and selected from 55 submissions… Meer
€ 58,60
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Paperback EN22-03-20169783319309958
This book constitutes revised selected papers from the 11 th International Conference on Web Information Systems and Technologies, WEBIST 2015, held in Lisbon, Portugal, May 20-22, 2015, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), and… Meer
€ 51,40
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Paperback EN05-10-20169783319350165
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales… Meer
€ 60,99
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Paperback EN22-09-20169783319359786
This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe. It presents the characteristics that distinguish alternative investments from traditional investments and… Meer
€ 60,99
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Paperback EN06-10-20169783319366883
The purpose of this edited collection is to analyse the cultural aspects of Indian organizations. As the world’s largest and most diverse democracy, Indian society can be best described as an amalgam of multiple cultures, value systems, socio-political and institutional orientations… Meer
€ 60,99
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Paperback EN22-10-20169783319366951
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior… Meer
€ 180,99
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Paperback EN22-09-20169783319385761
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 120,99
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Paperback EN29-10-20169783319386133
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international… Meer
€ 180,99
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Paperback EN29-10-20169783319386805
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
€ 180,99
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Gebonden EN22-02-20179783319452029
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation… Meer
€ 168,99
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Paperback EN01-09-20169783319454078
This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was “Leveraging Service Computing and Big Data Analytics for E-Commerce”, and thus the workshop provided an interactive forum by… Meer
€ 60,99
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Gebonden EN20-09-20169783319462783
Digital forensics deals with the acquisition, preservation, examination, analysis and presentation of electronic evidence. Networked computing, wireless communications and portable electronic devices have expanded the role of digital forensics beyond traditional computer crime investigations… Meer
€ 60,99
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Gebonden EN23-02-20179783319470269
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even… Meer
€ 156,99
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Gebonden EN12-01-20179783319500065
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices… Meer
€ 240,99
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Paperback DE18-12-20139783531197067
Der Sammelband fragt nach den Konjunktionen von Finanzmarkt und den Krisen der modernen Gesellschaft, und zwar unter dem Aspekt von Öffentlichkeit beziehungsweise unterschiedlicher Finanzmarktpublika… Meer
€ 43,60
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