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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media… Meer
This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and… Meer
This book adopts an international perspective to examine how the online sale of insurance challenges the insurance regulation and the insurance contract, with a focus on insurance sales, consumer protection, cyber risks and privacy, as well as dispute resolution… Meer
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment… Meer
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management… Meer
This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. The 17 full papers and 3 short papers presented were carefully reviewed and selected from 55 submissions… Meer
This book constitutes revised selected papers from the 11 th International Conference on Web Information Systems and Technologies, WEBIST 2015, held in Lisbon, Portugal, May 20-22, 2015, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), and… Meer
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales… Meer
This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe. It presents the characteristics that distinguish alternative investments from traditional investments and… Meer
The purpose of this edited collection is to analyse the cultural aspects of Indian organizations. As the world’s largest and most diverse democracy, Indian society can be best described as an amalgam of multiple cultures, value systems, socio-political and institutional orientations… Meer
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior… Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international… Meer
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation… Meer
This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was “Leveraging Service Computing and Big Data Analytics for E-Commerce”, and thus the workshop provided an interactive forum by… Meer
Digital forensics deals with the acquisition, preservation, examination, analysis and presentation of electronic evidence. Networked computing, wireless communications and portable electronic devices have expanded the role of digital forensics beyond traditional computer crime investigations… Meer
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even… Meer
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices… Meer
Der Sammelband fragt nach den Konjunktionen von Finanzmarkt und den Krisen der modernen Gesellschaft, und zwar unter dem Aspekt von Öffentlichkeit beziehungsweise unterschiedlicher Finanzmarktpublika… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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