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Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
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Rubriek: Marketing

Paperback EN26-09-20209789811393204
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang… Meer
€ 135,19
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Gebonden EN19-06-20199789811372391
This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three transitions —the United States exiting the Cold War, China emerging as a global-level power, and India’s… Meer
€ 135,19
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Paperback EN12-12-20189789811353284
This book comprehensively investigates the challenges to Myanmar’s access to the global market. Myanmar is a late entrant in the global trade and investment scenario after years of isolation. However, it has large untapped potentials for trade and investment in minerals, agro and forest based… Meer
€ 135,19
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Paperback EN09-02-20199789811353659
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses… Meer
€ 122,99
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Paperback EN30-01-20199789811355578
This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World , reflecting on the emerging issues in various business management fields and the… Meer
€ 180,99
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Paperback EN25-11-20199789811504815
This book intends to make sense of how Chinese leaders perceive China’s rise in the world through the eyes of China’s international relations (IR) scholars. Drawing on a unique, four-year opinion survey of these scholars at the annual conference of the Chinese Community of Political Science and… Meer
€ 37,59
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Paperback EN30-01-20219789811515279
This book presents a series of studies analyzing critical factors that promote and constrain textile & clothing (T&C) production and trade in the Belt & Road (B&R) countries, and forces that drive the restructuring and transforming of global T&C supply chain and operations in the B&R context… Meer
€ 96,99
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Paperback EN23-05-20219789811546488
The internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the “go global“ initiative, Chinese outbound investment has gone from strength to strength… Meer
€ 120,99
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Gebonden EN05-06-20209789811546600
The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China’s cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China’s cruise… Meer
€ 168,99
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Paperback EN05-06-20219789811546631
The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China’s cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China’s cruise… Meer
€ 168,99
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Paperback EN28-11-20219789811547065
This book offers a comprehensive overview of Japan’s media policies. In light of the attention Japanese media content has attracted in recent years, not only in Japan but also overseas, the book examines the media industry that supports such content… Meer
€ 180,99
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Gebonden EN04-03-20209789811525636
This book is an analysis of the developments associated with the Belt and Road Initiative (B&RI) five years after Xi Jinping announced both the Silk Road Economic Belt (SREB) and the 21st Maritime Silk Road (21MSR)… Meer
€ 208,39
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Paperback EN04-03-20219789811525667
This book is an analysis of the developments associated with the Belt and Road Initiative (B&RI) five years after Xi Jinping announced both the Silk Road Economic Belt (SREB) and the 21st Maritime Silk Road (21MSR)… Meer
€ 208,39
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Gebonden EN18-04-20209789811526992
This book focuses on the latest developments in behaviormetrics and data science, covering a wide range of topics in data analysis and related areas of data science, including analysis of complex data, analysis of qualitative data, methods for high-dimensional data, dimensionality reduction… Meer
€ 156,99
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Paperback EN19-10-20219789811555947
This edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across Europe, Central Asia, the Middle East, and Southeast Asia, which contributes to the broader theoretical debate on China`s increasing soft power in international relations… Meer
€ 147,39
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Gebonden EN24-05-20209789811530043
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research… Meer
€ 168,99
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Gebonden EN29-08-20209789811558689
This book discusses important recent advances in automated negotiations. It introduces a number of state-of-the-art autonomous agents for large-scale and complex negotiations, and demonstrates that automated negotiation is one of the most important areas in the field of autonomous agents and… Meer
€ 240,99
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Paperback EN29-08-20219789811558719
This book discusses important recent advances in automated negotiations. It introduces a number of state-of-the-art autonomous agents for large-scale and complex negotiations, and demonstrates that automated negotiation is one of the most important areas in the field of autonomous agents and… Meer
€ 240,99
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Paperback EN31-03-20219789811537714
This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not… Meer
€ 102,99
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Gebonden EN28-04-20209789811539312
Gathering contributions from leading academics and international trade experts from South Asia, this book is dedicated to the late Dr. Saman Kelegma, whose untimely death in June 2017 left a huge void in the field of regional economic cooperation… Meer
€ 120,99
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