Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Dinsdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
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5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Dinsdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Dinsdag in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Dinsdag in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 203 van 14.786 resultaten
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Paperback EN06-12-20109781441936202
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach . The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the… Meer
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Paperback EN08-12-20109781441938404
Knowledge Management and Management Learning: Extending the Horizons of Knowledge-Based Management examines a range of topical considerations in the field by utilizing dynamic and non-linear systems behavior or the complexity paradigm… Meer
€ 168,99
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Paperback EN23-11-20109781441941787
Global supply chain is a fact of life in today's world. From the perspective of the First World, this practice reigns in outsourcing of jobs that, in the view of many, threatens a way of life. This argument actually implies that outsourcing represents a fair chance for the Third World to catch up… Meer
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Paperback EN29-10-20109781441942074
Online Business Security Systems applies the concept of synchronization to security of global heterogeneous and hetero-standard systems by modeling the relationship of risk access spots (RAS) between advanced and developing economies network platforms… Meer
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Paperback EN23-11-20109781441942104
Information Systems Action Research is organized into three parts: (1) The first part focuses on the methodological issues that arise when action research methods are conducted. (2) The second part provides examples of action research in practice… Meer
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Paperback EN24-11-20109781441945822
Lean Manufacturing has proved to be one of the most successful and most powerful production business systems over the last decades. Its application enabled many companies to make a big leap towards better utilization of resources and thus provide better service to the customers through faster… Meer
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Paperback EN02-09-20119781441949639
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are… Meer
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Paperback EN12-10-20129781461347279
Distributed Infrastructure Support For E-Commerce And Distributed Applications is organized in three parts. The first part constitutes an overview, a more detailed motivation of the problem context, and a tutorial-like introduction to middleware systems… Meer
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Gebonden EN31-08-20119781461409076
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution… Meer
€ 122,99
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Paperback EN25-10-20139781461429722
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution… Meer
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Gebonden EN07-10-20139781461479925
This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum… Meer
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Gebonden EN11-05-20129781466503793
For almost every sensationalized media report of product failure, a closer look often determines these failures occurred due to inadequate reliability theory and methodology. Current theories and practices cannot solve these problems, mainly because test specifications, especially lifetime tests… Meer
€ 214,60
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Gebonden EN11-09-20149781472429964
The behaviour of people and their organisation are the primary drivers of a project’s pace of progress. Methodology, tools and techniques are vital but subordinate to human endeavour; if only because their selection, deployment and application entirely depend on the abilities of the project players… Meer
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Gebonden EN11-07-20169781472473080
Over the past two decades, existing documentation of women in the agricultural sector has surveyed topics such as agricultural restructuring and land reform, international trade agreements and food trade, land ownership and rural development and rural feminisms… Meer
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Paperback EN20-07-20169781472477453
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come… Meer
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Gebonden EN08-07-20209781472479174
This book analyses the political, economic and managerial challenges for policy makers and the air transport industry as they face climate change. Based on an overview of the scientific background and technological options for emissions reduction, Aviation and Climate Change provides an in-depth… Meer
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Gebonden EN11-10-20169781472485779
Service design has established itself as a practice that enables industries to design and deliver their services with a human-centred approach. It creates a contextual and cultural understanding that offers opportunities for new service solutions, improving the user experience and customer… Meer
€ 252,65
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Gebonden EN05-12-20199781472455925
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand… Meer
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Gebonden EN22-05-20179781472480880
Despite considerable work the answer to basic questions such as ‘what are our ethics and our moral norms now?’ ‘Have they changed since last year?’, ‘If so why?’ remain surprisingly illusive. This book argues that progress towards answering these questions is possible through a grounded analytical… Meer
€ 156,89
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Paperback EN26-06-20139781475775310
I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. It provides a forum, where users, engineers, and scientists from academia, industry, and government can present their latest findings in e-commerce… Meer
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