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Pagina 212 van 14.730 resultaten

Huiyao Wang Lu Miao

The Globalization of Chinese Enterprises: Trends and Characteristics

Paperback EN23-05-20219789811546488

The internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the “go global“ initiative, Chinese outbound investment has gone from strength to strength… Meer

€ 120,99

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Hong Wang

Report on the Development of Cruise Industry in China (2019)

Paperback EN05-06-20219789811546631

The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China’s cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China’s cruise… Meer

€ 168,99

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Minjie Zhang Reyhan Aydoğan Takayuki Ito

Advances in Automated Negotiations

Gebonden EN29-08-20209789811558689

This book discusses important recent advances in automated negotiations. It introduces a number of state-of-the-art autonomous agents for large-scale and complex negotiations, and demonstrates that automated negotiation is one of the most important areas in the field of autonomous agents and… Meer

€ 240,99

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Miaojie Yu

Exchange Rate, Credit Constraints and China’s International Trade

Gebonden EN06-01-20219789811575211

This book, by one of China's leading economists, explores the past and present of the RMB—the people's currency—as it is poised to compete with the dollar as the international reserve currency. Exchange rate movement and its pass-through to changes in domestic prices have been topics of wide concern… Meer

€ 147,39

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Ivan Coste-Manière Miguel Ángel Gardetti

Sustainable Luxury and Jewelry

Gebonden EN26-07-20219789811624537

This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better future. In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product's look&feel and operation, and are especially concerned about… Meer

€ 168,99

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Kanish Debnath Kushankur Dey Vasant P. Gandhi

Farmers’ Participation in India’s Futures Markets

Paperback EN24-08-20219789811634314

Futures markets offer numerous advantages in the marketing of agricultural commodities, and in this context, the book examines the major factors and issues that determine the participation of India’s farmers in the futures markets… Meer

€ 72,99

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Changzheng Yang

Sharing Behavior of Brand Crisis Information on Social Media

Paperback EN21-01-20239789811666698

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective… Meer

€ 168,99

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Ashish Gupta Badri Narayanan Gopalakrishnan Tavishi Tewary

Sustainability in the Gig Economy

Paperback EN20-05-20239789811684081

This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and… Meer

€ 168,99

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José Luís Reis Marc K. Peter Ricardo Cayollae.a.

Marketing and Smart Technologies

Paperback EN16-03-20239789811692741

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021… Meer

€ 360,99

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Yeonkwon Jung

Sociolinguistics and Business Talk

Paperback EN22-04-20239789811900532

This book delivers essential skills in “spoken” professional communications, presenting theoretical and applied frameworks for business talk using English as a lingua franca. Adopting a role-playing approach mimicking various professional settings, it assesses the strength of the well-reasoned… Meer

€ 61,99

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Andrei O. J. Kwok Motoki Watabe Sharon G.M. Koh

COVID-19 and the Evolving Business Environment in Asia

Gebonden EN01-07-20229789811927485

This book brings together valuable insights about the impact of the COVID-19 pandemic on the business environment from an Asian perspective. While some businesses in Asia have been swift to embrace the new normal, others have found the disruption to the traditional way of doing business challenging… Meer

€ 192,99

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Publishing House of Electronics Industry

World Internet Development Report 2019

Paperback EN01-05-20229789813369405

This book systematically reviews world Internet development over the past 50 years, and comprehensively discusses the great contributions it has made to economic and social advances. Further, it describes the development, status and trends related to the Internet in major countries around the globe… Meer

€ 108,99

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T. M. Vinod Kumar

Indo-Pacific E-Gateways

Gebonden EN21-01-20269789819548231

This book presents E-global gateways for digital economic communities as innovative electronic platforms, facilitating global economic integration. This networked platform is reachable from any specialized service platform, such as payment gateways, Google Pay and the Open Network of Digital… Meer

€ 240,99

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Nguyen Hoang Thuan Nguyen Thi Van Anh Robert McClelland

Customer Switching Behaviours in Omnichannel Retailing

Gebonden EN03-02-20269789819559480

This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer… Meer

€ 156,99

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Ephrem Habtemichael Redda

Proceedings of the Social Sciences International Research Conference, 2025

Gebonden EN02-09-20269789819594887

This book brings together papers from the Social Science International Research Conference (SSIRC) 2025, a global forum hosted by North-West University, South Africa, that brings together scholars, practitioners, and emerging researchers to explore the evolving landscape of social sciences in the… Meer

€ 240,99

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Arindam Banik Pinaki Dasgupta

Rebellious Entrepreneurs

Gebonden EN15-03-20259789819619139

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing… Meer

€ 196,19

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Arindam Das Himadri Roy Chaudhuri Ozlem Sandikci Turkdogan

Postcolonial Marketing Communication

Gebonden EN21-04-20249789819702848

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication… Meer

€ 192,99

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Jianlin Zhang Kanliang Wang Kezhen Yinge.a.

Innovation of Digital Economy

Gebonden EN24-05-20239789819917402

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms… Meer

€ 120,99

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Zhizhuan Business Research Institute

How Digital Intelligence Drives Business Growth

Gebonden EN24-11-20239789819942985

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product… Meer

€ 216,99

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Keith Lehrer

Ultimate Freedom

Gebonden EN27-11-20239780197695029

Philosopher Keith Lehrer outlines a view of freedom of choice based on a Kahneman-derived distinction between what he calls a first order system that is intuitive and immediate, and a higher order system of response, which he calls a second system of scientific analysis… Meer

€ 88,75

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