Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society… Meer
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage… Meer
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage… Meer
This book explores how digital technologies have proved to be a useful and necessary tool to help ensure that local and regional governments on the frontline of the emergency can continue to provide essential public services during the COVID-19 crisis… Meer
This book presents the state of the art for multi-party fair exchange protocols and provides insight details regarding multi-party applications for buying physical products. The authors tackle the fairness problem in e-commerce protocols for buying physical products in scenarios involving complex… Meer
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation… Meer
“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for… Meer
Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore topics such as corporate… Meer
W e all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work. How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process… Meer
‘ Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications… Meer
Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing… Meer
From the early forms of loans to farmers up to present day credit cards, consumer credit has always been part of human life; however, ever since the Bible, controversy has reigned as to its legitimacy. It is the history of this controversy that is presented here… Meer
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from… Meer
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research… Meer
This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service… Meer
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and… Meer
Originally published in 1989. This book presents the situation regarding energy provision and policy in developing countries. It looks at Enhanced Oil Recovery, Hydropower and small energy packages suitable for rural areas including renewable energies and the various needs and systems affected such… Meer
BRI and International Cooperation in Industrial Capacity: Country Cooperation Guide provides research reports on international production capacity and equipment-manufacturing cooperation of major countries, offering a better understanding of the destination country’s information and its market… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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