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Pagina 223 van 14.739 resultaten

Jawad Syed Yung-Hsiang Ying

China’s Belt and Road Initiative in a Global Context

Paperback EN09-10-20209783030189617

Bringing together a collection of interdisciplinary chapters on China’s Belt and Road Initiative (BRI), this book offers a comprehensive overview of the topic from a business and management perspective… Meer

€ 196,19

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Nicole Pfeffermann

New Leadership in Strategy and Communication

Paperback EN05-09-20209783030196837

This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike… Meer

€ 120,99

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Anna Heikkinen Elina Närvänen Malla Mattilae.a.

Food Waste Management

Paperback EN20-09-20209783030205638

This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-based overview of the multifaceted problem, it considers environmental, economic, social and ethical factors… Meer

€ 135,19

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Andreas Weber

Digitalization for Value Creation

Gebonden EN23-04-20209783030362287

Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges managers and business leaders to embrace this constant state of change in cooperation with their team… Meer

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Thanasis Spyriadis Vicky Katsoni

Cultural and Tourism Innovation in the Digital Era

Gebonden EN13-02-20209783030363413

This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and… Meer

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Marc Cox

The Business Case for Love

Paperback EN04-04-20219783030364281

Love it? Hate it? Or, just don’t care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things happen. Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes – they are… Meer

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Irina Heim

Kazakhstan's Diversification from the Natural Resources Sector

Gebonden EN16-09-20209783030373887

This book explores opportunities for diversifying modern Kazakhstan's economy, which is still heavily dependent on its natural resources, as well as looking at economic opportunities for the whole Central Asian region arising from the Chinese government's Belt and Road Initiative (BRI)… Meer

€ 122,99

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Benjamin Berghaus

Conspicuous Employment

Gebonden EN21-01-20209783030377007

This book illustrates the foundations of status research from the perspective of recruiting. The ever-increasing competitive pressure on both sides of the market has led to the growing significance of prestige in employment as an efficient yardstick of performance… Meer

€ 120,99

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Lala Hu

International Digital Marketing in China

Paperback EN17-03-20219783030381622

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context… Meer

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Gil Tal Marcello Contestabile Thomas Turrentine

Who’s Driving Electric Cars

Gebonden EN18-03-20209783030383817

This book offers a comprehensive yet accessible snapshot of the latest consumer research on the adoption and use of electric vehicles. It discusses the importance of developing a better understanding of consumer behavior in relation to electric vehicles, and the advantages that can be gained from… Meer

€ 180,99

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Donatella Strangio

Italy-China Trade Relations

Gebonden EN02-02-20209783030390839

This book examines the political connections and trade relations between Italy and China, with particular emphasis on the second half of the 19th century and the period following the Second World War… Meer

€ 60,99

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Felipe Pantoja Nina Krey Shuang Wu

Marketing Opportunities and Challenges in a Changing Global Marketplace

Paperback EN16-06-20219783030391676

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing… Meer

€ 276,99

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Eric Rhiney Thomas J. Quirk

Excel 2019 for Advertising Statistics

Paperback EN03-03-20209783030392536

Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a… Meer

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Albert N. Greco

The Marketing of World War II in the US, 1939-1946

Paperback EN11-06-20219783030395216

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and… Meer

€ 68,09

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Antonella La Rocca

Customer-Supplier Relationships in B2B

Gebonden EN15-03-20209783030409920

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and… Meer

€ 122,99

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Brian Lee John G. Mooney Patricia Takako Endoe.a.

The Cloud-to-Thing Continuum

Gebonden EN08-07-20209783030411091

The Internet of Things offers massive societal and economic opportunities while at the same time significant challenges, not least the delivery and management of the technical infrastructure underpinning it, the deluge of data generated from it, ensuring privacy and security, and capturing value… Meer

€ 61,99

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Owen Eagan

Oscar Buzz and the Influence of Word of Mouth on Movie Success

Gebonden EN28-03-20209783030411794

This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on… Meer

€ 68,09

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Felipe Pantoja Nina Krey Shuang Wu

Enlightened Marketing in Challenging Times

Paperback EN18-09-20219783030425470

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held… Meer

€ 180,99

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Alan L. Carsrud Leon Schjoedt Malin E. Brännback

Understanding Social Media and Entrepreneurship

Gebonden EN04-06-20209783030434526

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more… Meer

€ 168,99

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Edna Rabenu Or Shkoler Paul M. Capobiancoe.a.

International Student Mobility and Access to Higher Education

Gebonden EN02-04-20209783030441388

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying… Meer

€ 61,99

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