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Marc Oosterhout

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Pagina 227 van 14.739 resultaten

Abhishek Kathuria Bin Zhu Prasanna P. Karhadee.a.

Generative AI in e-Business

Paperback EN01-11-20249783031744365

This book constitutes revised selected papers from the 22nd Workshop on e-Business, WeB 2023, which took place in Hyderabad, India, on December 9, 2023. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major… Meer

€ 74,11

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Adina Letitia Negrusa Mark Anthony Camilleri Monica Maria Coros

Sustainable and Resilient Businesses in the Global Economy

Gebonden EN11-02-20259783031758829

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe. It presents a collection of thought-provoking papers from the 2024 Modern Trends in Business, Hospitality, and Tourism International… Meer

€ 264,24

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Cecilia Grieco

Consumer Behavior in the Sharing Economy

Gebonden EN30-11-20249783031762789

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey… Meer

€ 147,24

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Driss Mafamane Hicham Sadok Houda Mahboube.a.

Digital Economy. Emerging Technologies and Business Innovation

Paperback EN29-11-20249783031763649

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. The 43 full papers were carefully reviewed and selected from 117 submissions… Meer

€ 176,49

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Ross D. Petty

From Marking Products to Marketing Brands

Gebonden EN14-01-20259783031767777

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the… Meer

€ 59,49

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Julia Laserre Nima Dokoohaki Reza Shirvany

Revolutionizing Fashion and Retail

Gebonden EN26-01-20259783031768774

This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion… Meer

€ 220,37

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Henderik A. Proper Jose Borbinha Marianne Schnellmanne.a.

Enterprise Design, Operations, and Computing

Paperback EN06-02-20259783031783371

This book constitutes the refereed proceedings of the 28th International Conference on Enterprise Design, Operations, and Computing, EDOC 2024, held in Vienna, Austria, during September 10-13, 2024. The 18 full papers included in this book were carefully reviewed and selected from 70 submissions… Meer

€ 96,05

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Evert de Boer Xiao Yao Chin

Loyalty Programs and the Currency Effect

Gebonden EN24-01-20259783031788482

Extracting value from loyalty programs used to be the domain of marketing. But not anymore. In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect… Meer

€ 66,80

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David M Brown Kimberley Hardcastle S. M. Riad Shams

Sustainable Marketing

Gebonden EN26-03-20259783031791291

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competitive advantage through its societal and environmental impact… Meer

€ 161,86

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Jasmine Parajuli Vincent Jeseo

Marketing in a Multicultural and Vibrant World

Gebonden EN29-12-20249783031809033

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive… Meer

€ 234,99

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Carmela Donato

Eco-Label Visual Design and Sustainability

Gebonden EN28-02-20259783031827600

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function within a tripartite system involving consumers, producers, and third-party certifiers… Meer

€ 59,49

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Lutz Anderie Swen Schneider

Digital Business Management

Gebonden EN22-05-20259783031831768

This book is a concise guide on using generative artificial intelligence to drive digital business management and transformation. It is divided into three parts. The first part, "How to Work with AI and Generate Success in Business," outlines the core concepts of artificial intelligence and prompt… Meer

€ 132,99

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Albert Anani-Bossman Devika Pillay Takalani E. Mudzanani

Sustainability Marketing in Emerging Economies

Gebonden EN01-03-20259783031834639

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it… Meer

€ 264,24

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Michelle Willis Wilson Ozuem

Digital Marketing Strategies for Value Co-Creation

Gebonden EN30-05-20259783031846120

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the… Meer

€ 191,12

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Don Schultz Frank Mulhern Larry DeGarise.a.

Rethinking Retail

Gebonden EN01-06-20259783031863455

Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behaviors… Meer

€ 52,17

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Mykola Maksymenko Orestis Georgiou Stephen Russo

R&D Management and Technology Commercialization

Gebonden EN27-05-20259783031867880

Industrial spending for research and development (R&D) initiatives is growing globally year on year, from both public and private investments. As this spending grows, so does the complexity of R&D organizations and processes… Meer

€ 147,24

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Richard C. Geibel Shalva Machavariani

Digital Management and Artificial Intelligence

Gebonden EN06-05-20259783031880513

This book presents selected contributions from the Fourth International Scientific-Practical Conference (IS PC 2024), held on October 10–11, 2024, organized by… Meer

€ 234,99

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Michael Behnke

In One Word

Paperback EN27-05-20259783031882012

"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to… Meer

€ 44,86

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Dobromir Kirilov Stoyanov

Vending Retail Marketing

Gebonden EN09-07-20259783031901225

This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are… Meer

€ 132,61

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Walter Wymer

Strategic Brand Management for Small Businesses

Gebonden EN31-05-20259783031903823

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand… Meer

€ 147,24

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