Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 300 van 14.650 resultaten
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Paperback EN14-08-20209783030155674
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm… Meer
€ 183,99
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Gebonden EN09-10-20199783030189587
Bringing together a collection of interdisciplinary chapters on China’s Belt and Road Initiative (BRI), this book offers a comprehensive overview of the topic from a business and management perspective… Meer
€ 196,19
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Paperback EN23-02-20219783030345389
The Late Middle Ages (c.1300–c.1500) saw the development of many of the key economic institutions of the modern unitary nation-state in Europe. After the ‘commercial revolution’ of the thirteenth century, taxes on trade became increasingly significant contributors to government finances, and as such… Meer
€ 147,39
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Paperback EN13-02-20219783030363444
This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and… Meer
€ 276,99
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Gebonden EN04-09-20199783030261641
This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity. It highlights the relations between forecasting, decision-making and strategy, mixing technical arguments (but… Meer
€ 108,99
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Gebonden EN13-11-20199783030289980
This book transfers the newest service research concepts, such as value co-creation, to family forestry context. The book is aimed at as learning material for higher-education students in Western economies, and as a handbook for forest scientists worldwide… Meer
€ 192,99
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Paperback EN16-11-20119780071769273
Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals , he takes it to the next level, giving you the tools to leverage relationships with… Meer
€ 43,40
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Gebonden EN19-02-20159780081000977
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater… Meer
€ 122,20
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Paperback EN12-07-20139780133056259
Customer Service: Career Success through Customer Loyalty , 6e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career… Meer
€ 183,68
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Paperback EN07-01-20219780135258521
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy… Meer
€ 55,65
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Gebonden EN28-08-20239780192885203
The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Meer
€ 107,77
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Gebonden EN20-08-19929780195071085
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology. Meer
€ 187,47
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Gebonden EN11-10-20079780195311310
Corporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs… Meer
€ 59,49
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Gebonden EN04-12-20089780195372694
In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace… Meer
€ 98,99
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Gebonden EN22-05-20239780197556078
In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension provide a new and practical paradigm to explain how nonprofit arts marketing can and should work. Meer
€ 131,17
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Gebonden EN30-06-20169780198745754
This book will act as a wide ranging but accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful. Meer
€ 84,36
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Paperback EN12-04-20079780199215287
The fine mahogany secretaire with its secret drawers, the lacquered tea table, Chinese and Japanese porcelain tea ware. These fine luxury goods now seem to belong to the English country house or the exclusive antique shop. But what do they tell us about their eighteenth-century consumers?… Meer
€ 107,77
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Gebonden EN27-10-20119780199584734
The book provides the first definitive, scholarly, and systematic history of the Chambers of Commerce (local organizations of business people) from their origins in the 18th century, through their historical development up to the present date… Meer
€ 289,85
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Paperback EN05-10-20129780273727644
Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing , 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing… Meer
€ 98,81
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Paperback EN07-04-20119780273737780
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'… Meer
€ 118,95
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