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Klaas Kroezen

Sales, Oprecht & ontspannen

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De strategische noodzaak van de derde ring

€ 34,99

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Karel Jan Alsem

Strategische marketingplanning

€ 83,95

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Léon Geuyen

€ 29,99

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Janneke Sinot

€ 24,50

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€ 37,50

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Rik Riezebos

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Chantal Smink

€ 29,95

Verwacht 20-11-2026

Tom van Bommel

€ 22,50

Verwacht 24-11-2026

Cor Hospes

€ 24,95

Verwacht 28-01-2027

Bert Van Thilborgh

€ 32,–

Verwacht 19-02-2027

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 304 van 14.648 resultaten

Kirsten Moana Thompson Malcolm Cook

Animation and Advertising

Gebonden EN04-02-20209783030279387

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney… Meer

€ 159,59

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Levertijd ± 9 werkdagen

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Roxana D. Maiorescu-Murphy

Corporate Diversity Communication Strategy

Paperback EN14-11-20209783030299460

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users… Meer

€ 122,99

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Levertijd ± 9 werkdagen

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Claude Diderich

Design Thinking for Strategy

Paperback EN15-10-20209783030258771

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial… Meer

€ 60,99

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Margot Racat Sonia Capelli

Haptic Sensation and Consumer Behaviour

Paperback EN08-01-20219783030369248

This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’… Meer

€ 74,19

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Levertijd ± 9 werkdagen

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Lala Hu

International Digital Marketing in China

Gebonden EN17-03-20209783030381592

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context… Meer

€ 68,09

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Miguel Angel Gardetti Subramanian Senthilkannan Muthu

Sustainability in the Textile and Apparel Industries

Paperback EN20-03-20219783030385347

This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior… Meer

€ 216,99

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Claudiu V. Dimofte Curtis P. Haugtvedt Richard F. Yalch

Consumer Psychology in a Social Media World

Gebonden EN07-10-20159780765646934

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals… Meer

€ 282,70

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Levertijd ± 11 werkdagen

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Erdener Kaynak Lynn R. Kahle

Internet Applications in Euromarketing

Paperback EN28-01-20039780789020338

Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands… Meer

€ 55,10

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Alvin C Croft

Managing a Public Relations Firm for Growth and Profit

Paperback EN03-03-20069780789028655

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer… Meer

€ 72,91

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Levertijd ± 11 werkdagen

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Erdener Kaynak Lechoslaw Garbarski V H Kirpalani

Successfully Doing Business/Marketing In Eastern Europe

Gebonden EN04-11-20089780789032720

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe… Meer

€ 252,54

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Jorma Larimo

Market Entry and Operational Decision Making in East-West Business Relationships

Gebonden EN04-05-20079780789035431

Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus… Meer

€ 275,94

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Eleonora I. Dubicki

Marketing and Promoting Electronic Resources

Paperback EN06-11-20089780789035868

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical… Meer

€ 50,71

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Levertijd ± 11 werkdagen

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Douglas C Maynard Ishbel McWha-Hermann Mary O'Neil Berry

Humanitarian Work Psychology and the Global Development Agenda

Paperback EN20-12-20179780815349211

In recent years, a new movement has emerged within organizational psychology, transposing the established principles of the field onto arenas of more pressing humanitarian need, including the humanitarian treatment of all workers in all work settings… Meer

€ 72,65

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Roddy Mullin

Promotional Marketing

Paperback EN17-05-20189780815359951

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and… Meer

€ 56,56

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Afia Khalid Faisal Qadeer

Rising Consumer Materialism

Gebonden EN09-11-20179780815367598

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles… Meer

€ 102,88

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Levertijd ± 11 werkdagen

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Nina Montgomery

Perspectives on Purpose

Gebonden EN26-02-20199780815387244

Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerryâ€™s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving… Meer

€ 252,54

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Francesca de Châtel Robin Hunt

Retailisation

Paperback EN18-12-20039780851424583

Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market… Meer

€ 36,09

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Levertijd ± 8 werkdagen

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Michel Desbordes Nicolas Chanavat Simon Chadwick

Routledge Handbook of Sports Marketing

Paperback EN12-12-20179780815394860

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than… Meer

€ 85,81

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Levertijd ± 11 werkdagen

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John Fernie Leigh Sparks

Logistics And Retail Management insights Into Current Practice And Trends From Leading Experts

Gebonden EN27-04-19999780849340840

The 1980s witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990s have experienced further changes that have been mainly concerned with incremental improvements and relationship… Meer

€ 100,44

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Levertijd ± 11 werkdagen

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Michael Frank Hordeski

Emergency and Backup Power Sources

Gebonden EN21-06-20059780849339080

Emergency and Backup Power Sources: Preparing for Blackouts and Brownouts provides invaluable information on emergency and backup power sources, as we deal with an aging power distribution system that often fails to provide reliable power… Meer

€ 176,50

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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De Tao van publieke dienstverlening

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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GEO - Zichtbaar zijn in de antwoorden van AI

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